Eventbrite's Strategic Focus on High-Margin Creator Tools and Discovery Enhancements
Eventbrite launched LINE UP in late June, a new tool for music organizers to showcase events and attract fans across platforms like Spotify, Fans in Town, and Google, enhancing event discoverability.
The company is investing in consumer discovery tools, ads, premium email campaigns, and paid social advertising to improve event visibility and engagement.
These initiatives aim to strengthen the creator side of the marketplace by helping creators reach more fans, sell more tickets, and grow their businesses, thereby fueling the platform's flywheel effect.
Progress and Challenges in TiVo One Ad Platform Expansion
The company has built a cross-screen advertising platform connecting smart TVs and IPTV set-top boxes, supporting monetization through ad-supported viewing, data, and engagement.
As of Q2 2025, the platform has 3.7 million monthly active users, nearing the 5 million goal for 2025, with 9 of 10 targeted partners signed.
Recent partnerships with Wurl, Kargo, and FreeWheel are expected to increase scale and attract more advertisers, with a focus on expanding inventory and viewership data.
The company aims to reach $10 of annual revenue per user by year-end, with advertising revenue already recognized as the footprint grows.
Differentiators include a best-in-class OS, independent platform not competing with TV partners, revenue sharing, and lower-cost hardware solutions.
EA's Strategic Focus on Building Massive Online Communities
EA emphasizes its strategy of scaling massive online communities across Global Football, American Football, Battlefield, and The Sims.
Management highlighted the importance of community engagement, social connection, and user-generated content as core drivers of growth.
The company is investing heavily in community-centric experiences, including new tools and platforms to deepen fan participation and extend engagement beyond gameplay.
Dafinchi