๐Ÿ“ข New Earnings In! ๐Ÿ”

EB (2025 - Q2)

Release Date: Aug 08, 2025

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Stock Data provided by Financial Modeling Prep

Current Financial Performance

Eventbrite Q2 2025 Financial Highlights

$72.8 million
Net Revenue
$6.4 million
Adjusted EBITDA
8.8%
Adjusted EBITDA Margin
$2.1 million
Net Loss

Key Financial Metrics

Margins & Expense Ratios

67.5%
Gross Margin
$55.4 million
Operating Expenses
$18.2 million
Product Development Expense
$20.4 million
Sales, Marketing & Support Expense
$16.9 million
G&A Expense
$7.5 million
Stock-based Compensation

Period Comparison Analysis

Net Revenue

$72.8 million
Current
Previous:$73.8 million
1.4% QoQ

Net Revenue

$72.8 million
Current

Adjusted EBITDA

$6.4 million
Current
Previous:$4.6 million
39.1% QoQ

Adjusted EBITDA Margin

8.8%
Current
Previous:6.2%
41.9% QoQ

Gross Margin

67.5%
Current
Previous:67%
0.7% QoQ

Operating Expenses

$55.4 million
Current
Previous:$59 million
6.1% YoY

Net Loss

$2.1 million
Current
Previous:$6.6 million
68.2% YoY

Earnings Performance & Analysis

Q2 Revenue vs Guidance

Actual:$72.8 million
Estimate:$72.8 million (high end)
BEAT

Paid Ticket Volume

19.7 million

Down 7% YoY, improved from Q1

Eventbrite Ads Growth

50%

YoY growth

Financial Guidance & Outlook

Q3 Revenue Outlook

$70M - $73M

Adjusted EBITDA margin ~7%

Full Year Revenue Outlook

$290M - $296M

Full Year Adjusted EBITDA Margin

~7%

Surprises

Adjusted EBITDA Margin Exceeded Expectations

8.8%

Adjusted EBITDA margin of 8.8%, which was well above our expectations.

Eventbrite Ads Revenue Growth

50% increase

Eventbrite Ads grew an impressive 50%.

Operating Expenses Declined Significantly

16% decrease

Operating expenses declined 16% year-over-year to $55.4 million.

Paid Ticket Volume Decline Moderated

7% decline

Paid ticket volume was $19.7 million for the quarter, a decline of 7%, reflecting an improvement of 40 basis points compared to Q1.

July Paid Ticket Volume Near Flat

Down 1% year-over-year

In July, paid ticket volume was down only 1% year-over-year, a sharp improvement from the Q2 run rate.

Stock-Based Compensation Reduction

51% reduction

Achieved a 51% reduction in stock-based compensation from $15.3 million to $7.5 million.

Impact Quotes

We delivered a strong second quarter, outperforming on the bottom line and continuing to improve our core ticketing trends. Net revenue came in at $72.8 million, which was at the high end of our outlook. Eventbrite ads had another standout quarter, accelerating from Q1, and our paid ticket volume trends continue to improve.

We delivered on our outlook for Q2 with net revenue at the top end of our guidance range and adjusted EBITDA margin significantly above expectations. We also made important progress against our goals, including further reducing expenses to drive margin expansion and also strengthening our balance sheet.

The positive trends we saw in Q2 gained significant momentum as we entered Q3. While we'll provide a more detailed update in our next call, we're encouraged by the initial signals we saw in July. As a proof point of our stabilization, paid creators and paid ticket volume were very close to flat year-over-year in July.

Paid ticket volume was $19.7 million for the quarter, a decline of 7%, reflecting an improvement of 40 basis points compared to Q1. Importantly, as Julia mentioned, in July, we saw trending improvement accelerate significantly with paid ticket volume down only 1% year-over-year.

We're addressing the lower average number of paid tickets sold per creator with product and go-to-market support to lift productivity and drive higher ticket volumes in the back half of the year.

We've secured a new $60 million term loan to proactively bolster our balance sheet and provide additional liquidity in preparation for fully retiring our convertible notes outstanding at September 2026.

Notable Topics Discussed

  • Eventbrite launched LINE UP in late June, a new tool for music organizers to showcase events and attract fans across platforms like Spotify, Fans in Town, and Google, enhancing event discoverability.
  • The company is investing in consumer discovery tools, ads, premium email campaigns, and paid social advertising to improve event visibility and engagement.
  • These initiatives aim to strengthen the creator side of the marketplace by helping creators reach more fans, sell more tickets, and grow their businesses, thereby fueling the platform's flywheel effect.
  • In July, paid creators and paid ticket volume were very close to flat year-over-year, indicating a positive inflection point in the recovery process.
  • Management attributes the acceleration to targeted marketing efforts, including focusing on larger, high-volume creators and expanding sales teams in key verticals and metros.
  • The early signals from July suggest that the recovery momentum is sustainable, with management confident that the trend will continue into the second half of the year.
  • Eventbrite observed a faster return of small-scale creators and events compared to larger, high-volume creators, leading to fewer tickets sold per creator than initially anticipated.
  • This shift has caused a short-term mix issue, impacting revenue despite overall positive recovery trends.
  • The company is proactively addressing this by focusing on high-value creators, upselling ads, and leveraging product tools to help creators grow their audience and revenue.
  • Eventbrite reduced operating expenses by 16% year-over-year to $55.4 million, with a 22% reduction when excluding a one-time litigation settlement benefit.
  • Gross margin improved to 67.5%, driven by high-margin ads revenue, despite a decline from last year's 70.9% due to the elimination of organizer fees.
  • Adjusted EBITDA margin increased by 260 basis points from Q1 to 8.8%, reflecting sustained cost control and operational efficiencies.
  • Eventbrite secured a new $60 million term loan to bolster liquidity and prepare for retiring convertible notes due in September 2026.
  • The company reached agreements to repurchase $125 million of its $213 million September 2026 convertible notes at below par, and plans to retire the remaining $30 million of 2025 converts in December.
  • These steps significantly improve the company's financial flexibility and reduce debt, positioning it for sustainable growth.
  • Eventbrite is committed to delivering tools that help creators grow their businesses, including demand generation, marketing automation, and insights.
  • The company is investing in consumer discovery, advertising, and paid social to extend reach and attract more consumers to the platform.
  • Management emphasizes that these strategic initiatives are designed to create a durable flywheel effect, driving sustained growth and profitability.
  • Eventbrite is positioned as the #2 largest traffic live experience and ticketing destination, with a focus on the mid-market segment.
  • Management sees secular tailwinds in live events, driven by consumer desire to reconnect in real life, which benefits the company's growth prospects.
  • The company does not see significant shifts in the competitive landscape but remains focused on leveraging its product and brand to maintain its market position.
  • Eventbrite's newly relaunched app has become one of the company's most active discovery surfaces, second only to web search.
  • The app's improved home feed and personalized event matching have led to increased engagement and higher conversion rates year-over-year.
  • Future investments will focus on smarter event matching and deeper personalization to further enhance the consumer experience.
  • Eventbrite has updated its full-year revenue outlook to a range of $290 million to $296 million, reflecting the impact of a shift toward smaller creators and events.
  • Despite the mix shift, the company expects to achieve monthly year-over-year growth in paid ticket volume by the end of the year.
  • Management remains optimistic about building momentum through targeted marketing, product enhancements, and vertical expansion.

Key Insights:

  • Full year 2025 revenue outlook updated to $290 million to $296 million due to a mix shift towards smaller, lower volume creators.
  • Full year adjusted EBITDA margin guidance raised to approximately 7%, reflecting sustained cost reductions and margin expansion.
  • Monthly year-over-year growth in paid ticket volume is expected by year-end, driven primarily by strength in paid creators.
  • Q3 2025 net revenue is expected between $70 million and $73 million with an adjusted EBITDA margin around 7%, excluding nonroutine items.
  • The company is proactively addressing the slower recovery in average tickets sold per creator through marketing, sales, and product initiatives.
  • Eventbrite Ads continued strong growth, expanding internationally to the U.K., Canada, and Australia, with a 50% revenue increase in Q2.
  • Focused on expanding inventory of large-scale immersive event series to attract bigger audiences and differentiate the platform.
  • Launched LINE UP, a new tool for music organizers and venues to enhance event discovery via rich artist profiles and integration with platforms like Spotify and Google.
  • Reduced cost of high-intent ad clicks and increased adoption among creators, exemplified by a 19x return on ad spend for a Caribbean-based organizer.
  • Relaunched Eventbrite app with improved home feed and personalization, leading to higher app conversion rates year-over-year.
  • Secured a $60 million term loan to strengthen liquidity and retire convertible notes, improving financial flexibility.
  • CEO Julia Hartz emphasized strong Q2 performance and progress toward stabilizing core ticketing business with improving paid creator and ticket volume trends.
  • CFO Anand Gandhi detailed financial discipline efforts, including significant operating expense reductions and balance sheet strengthening.
  • Leadership expressed confidence in the recovery momentum, citing July's near-flat paid creator and ticket volume as a key inflection point.
  • Management highlighted the short-term mix issue of lower average tickets sold per creator and outlined plans to address it with product and go-to-market support.
  • The company is focused on driving growth through a two-sided marketplace flywheel, enhancing tools for creators and improving consumer discovery.
  • Management attributed growth to targeted marketing, expanded sales efforts, and product investments aimed at increasing creator productivity and ticket sales.
  • Management remains confident in reaching a sustained growth inflection point in the back half of 2025.
  • No significant changes in the competitive landscape were noted; Eventbrite remains well positioned as the #2 largest live experience ticketing platform.
  • Paid creators were flat and paid ticket volume down only 1% year-over-year in July, signaling accelerating recovery momentum.
  • Product improvements include demand generation, marketing automation, and insights to help creators optimize event performance.
  • The company is focused on acquiring larger, higher-volume creators and increasing adoption of Eventbrite Ads to drive monetization.
  • Gross profit for Q2 was $49.1 million, reflecting the mix shift and margin improvements from ads revenue.
  • Operational efficiencies and cost discipline are expected to deliver sustainable benefits and support margin expansion.
  • Stock-based compensation was reduced by 51% year-over-year, contributing to operating expense savings.
  • The company repurchased $125 million of convertible notes below par and plans to retire remaining 2025 converts, leaving only the new term loan as debt.
  • The elimination of organizer fees has shifted marketplace dynamics, with smaller-scale creators returning faster than larger ones.
  • Eventbrite Ads is a key growth lever, driving high-margin revenue and audience growth for creators.
  • Immersive event series like Hunted Tavern demonstrate the platform's ability to attract large, repeat audiences.
  • The company is investing in three high-impact product areas: consumer discovery tools, ads and premium email campaigns, and paid social advertising.
  • The relaunch of the Eventbrite app has made the home feed a top discovery surface, second only to web search.
  • The strengthened balance sheet and disciplined execution provide a solid foundation for long-term profitable growth.
Complete Transcript:
EB:2025 - Q2
Operator:
Greetings, and welcome to Eventbrite's Second Quarter 2025 Earnings Conference Call. [Operator Instructions] And please note, this conference is being recorded. I will now turn the conference over to your host, Megan Manaster, Investor Relations. Ma'am, the floor is yours. Megan Ma
Megan Manaster:
Good afternoon, and welcome to Eventbrite's Second Quarter 2025 Earnings Call. My name is Megan Manaster, Investor Relations. With us today are Julia Hartz, our Co-Founder and Chief Executive Officer; and Anand Gandhi, our Chief Financial Officer. As a reminder, this conference call is being recorded and will be available for replay on Eventbrite's Investor Relations website at investor.eventbrite.com. Please also refer to our Investor Relations website to find our press release announcing our financial results, which was released prior to the call. Before we get started, I would like to remind you that during today's call, we'll be making forward-looking statements regarding future events and financial performance. We caution that such statements reflect our best judgment as of today, August 7, based on the factors that are currently known to us and that actual future events or results could differ materially due to several factors, many of which are beyond our control. For a more detailed discussion of the risks and uncertainties affecting our future results, we refer you to the section titled Forward-Looking Statements in our press release and our filings with the SEC. We undertake no obligation to update any forward-looking statements made during the call to reflect events or circumstances after today or to reflect new information or the occurrence of unanticipated events, except as required by law. During this call, we'll present adjusted EBITDA and adjusted EBITDA margin, which are non-GAAP financial measures. These non-GAAP financial measures are not prepared in accordance with generally accepted accounting principles and have limitations as an analytical tool. You should not consider them in isolation or as a substitute for analysis of our results of operations as reported under GAAP. A reconciliation to the most directly comparable GAAP financial measure is available in our investor presentation, which is available on our Investor Relations website. We encourage you to read our investor presentation, which contains important information about GAAP and non-GAAP results. And with that, I'll now turn the call over to Julia.
Julia D. Hartz:
Thanks, Megan, and good afternoon, everyone. We delivered a strong second quarter, outperforming on the bottom line and continuing to improve our core ticketing trends. Net revenue came in at $72.8 million, which was at the high end of our outlook. Eventbrite ads had another standout quarter, accelerating from Q1, and our paid ticket volume trends continue to improve. At the same time, we kept a sharp focus on costs and delivered on an adjusted EBITDA margin of 8.8%, which was well above our expectations. Together, these results show that our strategy is working and that we're making meaningful progress toward returning to growth. We started the year focused on stabilizing our core ticketing business. And in Q2, we made measurable progress. Year-over-year declines in paid creators, paid events and paid ticket volume all improved compared to Q1, which is evidence that the recovery is gaining momentum. The positive trends we saw in Q2 gained significant momentum as we entered Q3. While we'll provide a more detailed update in our next call, we're encouraged by the initial signals we saw in July. As a proof point of our stabilization, paid creators and paid ticket volume were very close to flat year-over-year in July. This is a powerful signal that our recovery is taking hold, and it reinforces our confidence that we're on a clear path to resume paid ticket growth as we exit the year. While paid transacting creator volume is improving in line with expectations, the average number of paid tickets sold per creator is lower than we anticipated. We view this as a short-term mix issue. We're addressing this with product and go-to-market support to lift productivity and drive higher ticket volumes in the back half of the year. Anand will cover in more detail how this impacts full year revenue expectations. In addition to growing ticketing revenue to strengthen our business and sharpening our operating discipline to increase productivity, we're advancing the long-term strategy that will power durable momentum on both sides of our marketplace and accelerate the flywheel between creators and consumers. Starting with the creator side of our marketplace. We're continuing to deliver powerful tools that drive measurable value for the supply side, helping creators reach more fans, sell more tickets and grow their businesses on Eventbrite. In late June, we launched LINE UP, a new tool built for music organizers and venues to better showcase their events and attract fans across top discovery platforms. Creators can now add rich artist profiles to their listings and automatically publish them in places like Spotify, Fans in Town and Google, making it easier for fans to find and connect with the events they love. We're also seeing strong momentum with Eventbrite ads. Since launching in 2022, this product has become a key growth lever, not just for us, but also for our creators. It's now a meaningful driver of high-margin revenue and a clear signal of the platform's ability to grow audiences for both paid and free events. Over the past year, we've dramatically reduced the cost of high-intent ad clicks and expanded the product beyond the U.S. to the U.K., Canada and Australia. Adoption continues to grow as more creators see great results. One example is Rum and Music Events, a Caribbean-based organizer with events in New York and Miami. They've used Eventbrite ads to build brand awareness, break into new markets and drive real ticket sales. By shifting more of their marketing budget to Eventbrite ads, they saw a 19x return on ad spend. That impact led them to double their investment and expand their campaigns, making ads a core part of their growth strategy. On the consumer side of our business, we're raising the bar on discovery, especially through our newly relaunched app. Our goal is simple: connect people to great live experiences in a way that feels intuitive, inspiring and fun. Since the relaunch, the app's home feed has quickly become one of our most active discovery surfaces, second only to web search. And that engagement is translating into results. App conversion rates are up year-over-year, giving us a strong foundation to build on. We'll continue investing in smarter event matching and deeper personalization to keep improving the consumer experience. We're also focused on attracting more consumers to the platform by expanding our inventory of large-scale, high-impact event series, particularly immersive experiences. This type of serial format attracts big audiences and sets Eventbrite apart as the best place to discover what's next in live entertainment. One standout example is Hunted Tavern, an interactive cocktail experience where guests are guided through ghost stories and spirits literally. Over the past year, they've sold more than 150,000 tickets through Eventbrite and expanded to 380 cities. That's the kind of magnetic experience that brings people back, and we see a massive opportunity to grow this category. As we advance our strategy with initiatives like these, we've also sharpened our focus on financial discipline, and that focus is driving results. In Q2, adjusted EBITDA margin improved by 260 basis points from Q1, reflecting sustained cost control and more efficient execution. We've reduced overhead across the business and are directing spending to the areas with the greatest leverage. These actions are creating lasting operating efficiencies and positioning us to expand margins as we return to growth. That same discipline extends to how we manage capital. This quarter, we secured a new term loan that strengthens our liquidity and allows us to retire a significant portion of our outstanding convertible notes with cash. Together, these steps materially improve our balance sheet and increase our flexibility for the road ahead. Anand will share more details in just a moment. I'll end here by reinforcing that we're exiting the first half of 2025 with real momentum. The execution of our strategy is translating into stronger results. Our disciplined approach is driving margin improvements and structural cost savings, and we're making progress that we believe will lead to sustained growth, stronger cash flow and improved profitability. I want to thank our entire team for their focus, resilience and commitment to delivering on our goals. And to our shareholders, thank you for your continued support as we build lasting value. And with that, I'll turn it over to Anand.
Anand Gandhi:
Thanks, Julia. We delivered on our outlook for Q2 with net revenue at the top end of our guidance range and adjusted EBITDA margin significantly above expectations. We also made important progress against our goals, including further reducing expenses to drive margin expansion and also strengthening our balance sheet. Now I'll go through our financials in more detail. Please note that all comparisons are year-over-year unless indicated otherwise. Net revenue declined 14% to $72.8 million, which was at the high end of our outlook range. The decrease is due to both a 10% decline in ticketing revenue and significantly reduced marketplace revenue, primarily due to the elimination of organizer fees. This was partially offset by a strong performance from Eventbrite Ads, which grew an impressive 50%. Paid ticket volume was $19.7 million for the quarter, a decline of 7%, reflecting an improvement of 40 basis points compared to Q1. Importantly, as Julia mentioned, in July, we saw trending improvement accelerate significantly with paid ticket volume down only 1% year-over-year. We're encouraged by this early signal and look forward to providing a complete update on the full quarter when we report Q3 earnings. We've seen consistent sequential improvement in year-over-year trends in paid creators, paid events and paid tickets since eliminating organizer fees in September of 2024. This positive momentum has been partially offset by a shift in our marketplace. We're seeing a faster return of small-scale creators and events than with our larger, higher-volume creators. This has led to fewer tickets sold per creator than we had initially anticipated. I'll provide more context on how these trends impact our outlook in a moment. Gross margin of 67.5% improved by 60 basis points from Q1. This was driven by the strong performance of our high-margin ads revenue. This was lower than last year's 70.9%, which had benefited from high-margin organizer fees that have since been eliminated. For this quarter, our gross profit was a solid $49.1 million. Now turning to operating expenses. We continue to focus on efficiency with OpEx declining 16% year-over-year to $55.4 million. Q2 OpEx reduced even further by 22% when excluding a onetime $4.4 million litigation settlement benefit in the prior year on a non- GAAP basis. This marks our sixth consecutive quarter of operating expense reductions. We sharpened our focus on the bottom line by pursuing structural improvements to our cost base, and we expect these actions will deliver sustainable benefits for the company. Looking more specifically at our OpEx buckets. Product development was down 30% from $26.1 million to $18.2 million. Sales, marketing and support was down 17% from $24.5 million to $20.4 million. G&A of $16.9 million was up 7% due to a onetime $4.4 million litigation settlement benefit in the prior year. G&A decreased 16% when excluding this prior year onetime benefit. Within our overall OpEx, we also achieved a 51% reduction in stock-based compensation from $15.3 million to $7.5 million through deliberate and careful equity management. Q2 net loss of $2.1 million compares to a net income of $1.1 million in the prior year, primarily due to a onetime $8.3 million litigation settlement gain recognized in Q2 2024. Excluding this gain, Q2 net loss improved year-over-year. Adjusted EBITDA was $6.4 million in Q2, representing an 8.8% adjusted EBITDA margin, well ahead of our outlook. This included a modest benefit from an adjustment to annual incentive compensation expense. Now turning to the balance sheet. We ended the quarter with cash, cash equivalents and restricted cash of $538.5 million. Our available liquidity stood at $248 million, an increase of $7 million from the end of Q1. We're also pleased to share 2 significant developments that further strengthen our financial position. First, we've secured a new $60 million term loan to proactively bolster our balance sheet and provide additional liquidity in preparation for fully retiring our convertible notes outstanding at September 2026. This term loan provides us with greater financial flexibility and security for the next 4 years at an attractive cost of capital of SOFR plus 250 basis points. Second, we've reached agreements to repurchase $125 million of our total $213 million September 2026 converts, below par at $0.94 on the dollar. We also plan to retire the remaining $30 million outstanding of our 2025 converts this December, after which the remaining $88 million of our 2026 is, the new $60 million term loan will represent our only debt outstanding. Now I'll provide some context on how we're thinking about outlook. As Julia mentioned, we have seen consistent sequential trending improvement in paid creators and paid tickets, which has accelerated significantly in July. Our paid creator volume is now recovering in line with our expectations. However, average tickets sold per creator has been slower to recover. This shift towards smaller events and lower volume creators returning ahead of larger ones has created a gap to our initial revenue outlook for the year. Despite this, our recovery continues to build momentum, and we view this as a short-term mix issue that we're proactively addressing. Let me walk you through how we're executing here. First, on the marketing front, we're prioritizing high-value self-sign-on creators. We're driving quality traffic to the most compelling events, boosting visibility where we know demand is greatest. Second, in sales, we're targeting large creators in key verticals and helping them scale by upselling ads. This allows us to unlock incremental demand and monetize it more effectively. Third, our product team is helping creators better leverage our marketplace. We're empowering our creators with smarter tools to grow their audience and revenue, things like demand generation, marketing automation and insights that help increase ticket sales. We're also focused on increasing adoption to help more creators leverage these tools to drive growth. Specifically, we're investing in 3 high-impact product areas. First, consumer discovery tools; second, ads and premium e-mail campaigns; and third, paid social advertising to extend reach beyond Eventbrite. Together, these actions reinforce the unique value we drive for our creators through the flywheel of our 2-sided marketplace. Now with this context, I'll share more details on our outlook. For Q3, we expect net revenue between $70 million and $73 million and an adjusted EBITDA margin of approximately 7%, excluding nonroutine items. Looking at the full year, we expect to achieve monthly year-over-year growth in paid ticket volume by the end of the year, driven primarily by the strength we're seeing in paid creators. Due to the mix shift we described earlier, we're updating our full year revenue outlook to a range of $290 million to $296 million. And importantly, as a result of our significant OpEx reductions, we're raising our outlook for full year adjusted EBITDA margin to approximately 7%, excluding nonroutine items. Summing things up, our results demonstrate solid execution, delivering accelerated trending improvements in paid creators and paid events, along with greater operational efficiency. Our continued progress in reducing operating expenses is driving structural improvements to our cost base and substantial margin expansion, positioning us to generate greater cash flow as we return to growth. This disciplined execution, combined with our strengthened balance sheet, provide us with a solid foundation for sustained profitable growth long-term. And now we'll open it up to your questions.
Operator:
[Operator Instructions] Our first question is coming from Dae Lee with JPMorgan.
Dae K. Lee:
I have 2. The first one, you mentioned strong acceleration in paid creators and paid ticket growth in July. Just curious to hear what drove that? And any reason why that momentum cannot continue into the back half? And then secondly, on the mix impact that you're talking about from creators, are there any changes in the competitive or overall event landscape that might be affecting this as well outside of your focus on higher-margin self-sign on creators?
Julia D. Hartz:
Great. Thanks, Dave, and thanks so much. I appreciate you joining the call and for your question here. So what we're seeing in the business is in line with what we want to see in terms of recovery. We're watching the July -- as we wanted to give confidence in inflecting in the monthly year-over-year growth later in the year is in that it's being supported by the behavior of creators and consumers on the platform, not just the volume. So we are seeing the trends moving in the right direction. As you noted and as we shared on our call, paid creators are about flat in July and paid ticket volume was down just 1% year-over-year, which is a sharp improvement from the Q2 run rate. And that's just not a projection that's actual performance. So it tells us the recovery is progressing and the inflection point is approaching. Second is that we're controlling what we can to drive that growth. So we've put focused effort behind acquiring larger, higher volume creators through paid marketing, through brand development and an expanded sales team that's now more targeted and more productive. They're focused on vertical format and metro. So we're seeing that increase the near-term performance of paid creators, and we expect to see that the lagging indicator pick up towards the back half of the year in paid ticket volume. We're also seeing success with more consistent upselling motion that's driving greater adoption of Eventbrite ads. And that matters because it's helping creators sell more tickets while also increasing our monetization. And the final thing I'll say is that our product investments are designed to drive exactly this kind of growth, starting with the creator and helping them expand their business. So we're improving consumer demand through better discovery and personalization. We're expanding marketing tools that help creators grow their audience. and we're delivering insights that help them optimize the performance of their marketing and promotion as well as giving them insights into how their events are selling, especially for our repeat customers who are able to compare year-over-year. So these improvements that I just mentioned are already live and the adoption is building. I think while there's still work ahead, the combination of this real-time improvement that we're signaling for July and the proactive execution gives us the confidence that we'll reach that inflection and we're on a solid path to sustain it. Where we, in the course of Q2, saw some divergence in these main metrics is the recovery of creators is -- sorry, the recovery of tickets per creator is lagging slightly behind the recovery of creators. And that's what I think is driving a bit of that delayed improvement than what we had originally anticipated. And you also asked if there was a change in the overall landscape. We don't see a massive shift in the landscape. We think that Eventbrite is well positioned within the mid-market, and we are the #2 largest traffic live experience and ticketing destination out there. We think that we're able to compete against many smaller players as well as larger platforms with our product, focusing on helping creators build their businesses on Eventbrite and sell more tickets. Our marketplace, helping to drive nearly 40% of the ticket volume through our targeted consumer efforts and third, through our brand affinity and the ubiquity that Eventbrite has with live experiences. We see some really interesting secular tailwinds in live events as people are wanting to get out more and be in real life together, and we see the clear connection and opportunity, and we have a proven track record of using new technology and the adoption of technology to actually drive those trends of getting together in real life and connecting through experiences.
Operator:
Thank you. As we currently have no further questions on the lines at this time, this will conclude today's call. You may disconnect your lines at this time, and have a wonderful day, and we thank you for your participation.

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