Part of the reason why we are not, you know, just charging everyone up front to use this is we want to establish this Muse network
1d
Meta Platforms, Inc. 2026 Q3: Muse adoption, commerce use cases, and the path to sustainable unit economics
Muse adoption, commerce use cases, and the path to sustainable unit economics
- More than 10 million people in the US and Canada set up Muse in its first six weeks, and about 25% of setup users used it on a given day.
- Shopping was a leading Muse use case, with more than 25% of weekly active users engaging in shopping and an average purchase size above $200; management said the figure includes travel.
- Meta is limiting the initial rollout partly because Muse is compute-intensive and it wants to improve efficiency before serving more markets.
- Management expects to improve Muse compute cost efficiency by more than 10x over the next year through measures including better utilization, more efficient models, and inference optimization.
- Potential revenue streams include business-funded commerce fees, consumer and business subscriptions, and paid business or enterprise services.