Strategic Focus on Long-Term Growth Initiatives and Brand Positioning
Management has clarified their brand positioning and established four strategic priorities: team member experience, handcrafted food and beverages, WOW hospitality, and keeping BJ's atmosphere fresh.
Progress includes momentum with value platforms like the Pizookie Meal Deal, and brand relevance through innovative offerings like the Snickers Pizookie and Fryckles.
Long-term initiatives are set to roll out in the second half of 2025 and into 2026, with a focus on sustainable and profitable growth.
Coors Banquet showed strong performance with 16 consecutive quarters of share growth and over 15% distribution growth in the first half of 2025.
Core power brands Coors Light, Miller Lite, and Coors Banquet collectively held a 15.2% volume share in the U.S. for the first half of 2025, up from 13.4% three years ago.
Despite the earnings downgrade, underlying free cash flow guidance remains reaffirmed at $1.3 billion, plus or minus 10%, supported by higher cash tax benefits and favorable working capital.
EMEA and APAC regions faced softness due to geopolitical and economic tensions, but premium brands like Madri and Carling remain segment leaders.
In Canada, Molson family brands posted volume share gains despite a challenging industry backdrop, with Coors Light maintaining the #1 light beer position.
Molson Coors reported a softer-than-expected U.S. beer industry performance with industry volume down around 5% in Q2, worse than the anticipated improvement to around -3%.
Net sales revenue guidance for 2025 was reduced to a decline of 3% to 4% on a constant currency basis, down from a previous low single-digit decline expectation.
The Midwest Premium aluminum cost spiked dramatically, with prices increasing over 180% since January, causing an incremental cost impact of $40 million to $55 million for the full year.
Underlying earnings per share (EPS) guidance was lowered to a decline of 7% to 10%, compared to prior expectations of low single-digit growth.
Underlying pretax income is now expected to decline 12% to 15%, a significant downgrade from the prior low single-digit decline forecast.
Top 4 DMAs (Los Angeles, San Francisco, Houston, Phoenix) experienced outsized macroeconomic pressures in Q2, contributing to a 30 basis point reduction in system-wide same-restaurant sales.
Markets affected by macro pressures saw a significant downturn starting mid-June, punctuated by headlines and macroeconomic news.
Management remains optimistic that consumer sentiment volatility will moderate over time, which could stabilize sales.