Tariff and Trade Environment Impact and Mitigation Strategies
The company expects around $10 million in tariff-related costs for the full year, with most impact in Q4, due to inventory pre-exposure and sourcing adjustments.
Central has reduced China purchases by nearly 50% in Q3, shifting sourcing to mitigate tariff impacts, and is working on pricing strategies to offset cost increases.
Management highlighted ongoing efforts to work with customers and suppliers to limit margin erosion, with a cautious outlook on future tariff developments.
Strategic Inventory Reset and Promotional Pullback
Crocs has proactively pulled back on promotional activity across direct channels starting in May to support margin and brand control, impacting top-line growth but aiming for long-term margin improvement.
The company has taken inventory back from partners and reduced receipts, especially in the U.S., to support a clean marketplace and reset product lines.
This strategic reset is expected to create headwinds to sales volume over the next several quarters but is viewed as necessary for sustainable brand health and margin recovery.