Strategic Inventory Reset and Promotional Pullback
Crocs has proactively pulled back on promotional activity across direct channels starting in May to support margin and brand control, impacting top-line growth but aiming for long-term margin improvement.
The company has taken inventory back from partners and reduced receipts, especially in the U.S., to support a clean marketplace and reset product lines.
This strategic reset is expected to create headwinds to sales volume over the next several quarters but is viewed as necessary for sustainable brand health and margin recovery.