Accelerated Rollout of Green Apron Service and Technology Integration
Green Apron Service to be fully scaled across all U.S. company-operated stores by mid-August, ahead of initial schedule.
Early pilot results show significant improvements in transaction times, customer service, and full-day sales performance.
Implementation includes new staffing models, SmartQ order sequencing technology, and a new performance report ('grow report') to enhance operational focus and store performance.
The rapid deployment aims to build a stronger operational foundation to support future innovation and customer experience enhancements.
Away-from-home channels grew high single digits and contributed margin-accretive growth for both beverages and foods.
North America faced volume challenges but showed signs of stabilization and improvement in key subsegments like extruded snacks and no-sugar colas.
PepsiCo reported solid Q2 2025 results with strong performance in International markets and sequential improvement in North America.
Productivity initiatives are expected to accelerate in the second half of the year, with a focus on cost reduction and efficiency improvements across the enterprise.
The International business delivered mid-single-digit growth and became accretive to PepsiCo's overall profitability.
Brinker's 3-Year Turnaround Achievements and Future Outlook
Brinker has completed three years into its turnaround plan, with consistent positive results over seven quarters of outperformance in traffic and sales growth.
The company's average restaurant volume increased from $3.1 million in 2022 to $4.5 million in 2025, reflecting significant operational improvement.
Brinker's restaurant operating margin improved from 11.9% in 2022 to 17.6% in 2025, driven by menu simplification, increased labor investment, and better equipment.
The company paid down over $570 million of debt in three years, reducing leverage to 1.7x and strengthening its balance sheet.
Management emphasizes that the brand is fundamentally different today, with a focus on fundamentals, marketing, and operational excellence.
Strategic Focus on Long-Term Growth Initiatives and Brand Positioning
Management has clarified their brand positioning and established four strategic priorities: team member experience, handcrafted food and beverages, WOW hospitality, and keeping BJ's atmosphere fresh.
Progress includes momentum with value platforms like the Pizookie Meal Deal, and brand relevance through innovative offerings like the Snickers Pizookie and Fryckles.
Long-term initiatives are set to roll out in the second half of 2025 and into 2026, with a focus on sustainable and profitable growth.
Applebee's First Positive Traffic in 2 Years Driven by 2 for $25
Applebee's achieved positive comparable sales of 4.9%, driven by a significant increase in traffic, the first since Q1 2023.
Traffic growth was supported by the 2 for $25 value platform, which the company is leaning into as a primary marketing message.
Introduction of new menu items each quarter, including Bourbon Street Cajun Pasta, New Skillets & Steak, and Chicken Parmesan Fettuccine, to sustain traffic and sales growth.
Operational processes for new menu rollouts are well-tested and manageable, with franchisees supporting frequent updates.
Value mix decreased slightly to 30%, but remains above historical levels, with positive guest feedback and strong traffic signals.
Dafinchi
