Launch of AXON Ads Manager and International Expansion Strategy
AppLovin announced the quiet launch of its new AXON ads manager, a self-service portal designed to enable automated workflows and reduce friction for advertisers.
The company plans to open AXON to most major international markets on October 1, 2025, marking a significant step in global expansion.
Management highlighted that the platform's benefits include direct control for advertisers, credit card billing, and deep integrations with attribution providers.
Feedback from initial partners will guide the global public launch in the first half of 2026, with a focus on broadening access and increasing advertiser base.
The launch is timed to coincide with the holiday season, aiming to capitalize on increased advertising demand during this period.
This strategic move aims to help any business of any size grow profitably worldwide, leveraging AppLovin's large user base and advanced technology.
Adjusted EBITDA nearly doubled to $1.020 billion, achieving an 81% adjusted EBITDA margin.
Free cash flow rose 72% year-over-year to $768 million, slightly lower than the previous quarter due to timing of bond interest and tax payments.
Q2 2025 revenue increased 77% year-over-year to approximately $1.260 billion, driven primarily by the core gaming advertising business.
Share repurchases totaled approximately 900,000 shares at a cost of $341 million, funded through free cash flow.
The sale of the Apps business to Tripledot Studios was completed during the quarter, with proceeds of $425 million included in cash and cash equivalents.
Weighted average diluted shares outstanding reduced from 346 million in Q4 2024 to 342 million in Q2 2025.
Tom Warsop highlighted that stablecoins are digital currencies with increasing relevance, especially for cross-border real-time payments.
ACI's solutions are already capable of supporting stablecoin transactions, positioning the company well for future adoption.
The company is actively working with stablecoin partners and sees regulatory clarity, such as the GENIUS Act, as an opportunity to expand use cases.
Stablecoins could reduce FX costs and facilitate more straightforward cross-border payments, which excites the company's leadership.
Management believes ACI is well positioned to benefit from stablecoin growth and has published articles on its potential impact on the payments ecosystem.
Alarm.com's 10th Anniversary and Strategic Growth Milestones
Alarm.com celebrated its 10th year as a publicly traded company with a NASDAQ market opening ceremony on June 30, 2025.
Since its IPO, the company’s revenue run rate has increased more than 5 times, now exceeding $1 billion annually.
The company has diversified its revenue streams across North American, international, residential, commercial, and energy markets, enhancing business durability.
Alarm.com has grown profitably without material shareholder dilution, emphasizing strong capital efficiency and strategic focus.
Leadership highlighted the company's long-term mission to deliver cloud-based sensors into every property worldwide, maintaining a clear strategic vision.
The anniversary celebration underscores the company's confidence in its growth trajectory and market positioning over the past decade.
Arlo announced a strategic partnership with ADT, the largest security company in North America, in June.
The partnership involves device and service revenue, with a unique structure that is not comparable to previous deals like Verisure or Nest.
Details of the partnership are expected to be announced closer to the end of 2025 or early 2026, with a significant impact on revenue starting in 2026.
Dafinchi