- Ad impressions grew 55% year-over-year, while ad pricing declined 25% due to a mix shift towards lower-priced international markets.
- Adjusted EBITDA was $251 million with a margin of 25%, up approximately 310 basis points year-over-year, exceeding expectations.
- Cost of revenue increased 10% to $197 million, and non-GAAP operating expenses rose 14% to $555 million, reflecting investments in AI, product initiatives, and sales.
- Dilution mitigation efforts led to a 1% decline in fully diluted share count year-over-year.
- Free cash flow for Q2 was $197 million, and cash and equivalents totaled $2.7 billion at quarter-end.
- Global monthly active users (MAUs) reached 578 million, an 11% increase year-over-year, marking another record high.
- Pinterest reported Q2 2025 revenue of $998 million, up 17% year-over-year on both reported and constant currency basis.
- Revenue growth was driven by strength in retail and financial services verticals, with notable geographic growth: US & Canada revenue grew 11%, Europe 34%, and Rest of World 65%.
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