The priority right now is to continue to have the main SKUs, the main offerings on shelf—because the demand is still there and the innovation will come as we have even more flexibility down the line.
1mo
5% volume growth
Trademark Coca-Cola volume hit strongest growth in 17 years (ex-COVID recovery)
CEO said FIFA World Cup activation contributed to Trademark Coca-Cola volume growth of 5% in Q2, described as the strongest in 17 years excluding COVID recovery.