The priority right now is to continue to have the main SKUs, the main offerings on shelf—because the demand is still there and the innovation will come as we have even more flexibility down the line.
1mo
The Coca-Cola Company 2026 Q2: FIFA World Cup '4Is' execution, data collection, and measurable incidence outcomes
FIFA World Cup '4Is' execution, data collection, and measurable incidence outcomes
- Management described FIFA World Cup as a showcase of 'insights, innovation, intimacy, and integration' applied across the Coca-Cola system.
- They reported global execution across 180+ markets and 20M+ retail outlets to connect consumers to venue experiences.
- Coca-Cola cited average incidence over 80% at venues across 16 host cities, described as a record for the World Cup.
- They said they collected more than 25 million first-party data points and generated more than 9 billion views via digital/social activations.
- The activation was tied to Trademark Coca-Cola volume growth of 5% and Powerade volume growth of 8% globally in the quarter.