Strategic Focus on AI and Connected Trip Expansion
Booking Holdings is actively investing in advanced AI capabilities, including generative AI, to enhance personalization and streamline travel planning.
Progress in Connected Trip initiatives shows over 30% year-over-year growth, with verticals like flights up 44% and attractions more than doubling.
AI-driven tools like Priceline's Penny, OpenTable's Concierge, and customer service AI agents have improved engagement, resolution times, and customer satisfaction.
Management emphasizes AI as a key driver for long-term differentiation and incremental demand, with collaborations with OpenAI, Microsoft, and Amazon.