AMC's Strategic Focus on Fan Communities and Fan-Forward Streaming
Kristin Dolan emphasized AMC's core competency in building and growing fan communities around high-quality content, which drives value across linear networks, programming franchises, streaming services, and film.
The company showcased its fan engagement at San Diego Comic-Con, highlighting successful activations for The Walking Dead, Anne Rice universes, and Shudder, with fans lining up for hours for previews and cast appearances.
AMC's targeted streaming services like Shudder, Acorn TV, and HIDIVE are designed to serve passionate genre-specific audiences, resulting in high engagement and loyalty, with over 20 FAST channels globally to promote sampling and brand awareness.
The company is expanding FAST channels internationally, including launches in the UK, Central and Northern Europe, Iberia, and Latin America, leveraging partnerships and digital inventory to grow global reach.
LiveRamp's Data Collaboration Network and Sales Momentum
LiveRamp's data collaboration network is experiencing strong sales momentum, with above-average pipeline conversion, shorter sales cycles, and larger deal sizes in Q1.
The momentum is driven by solutions like Cross-Media Intelligence, Commerce Media Networks, and CTV, which are gaining traction among high-profile customers.
Cross-Media Intelligence, launched in Q1, is surpassing expectations by connecting ecosystem participants with privacy-preserving data sharing and interoperability across cloud environments.
Commerce Media Networks remain a key growth driver, with clients like Walgreens and a leading U.S. department store leveraging the technology for ad personalization and insights.
Partnerships with airlines, casinos, automotive, and real estate sectors are expanding, with a focus on establishing more industry-specific networks.
The momentum is validated by independent reports from Forrester and IDC, highlighting ROI and leadership in data clean room technology.
EA's Strategic Focus on Building Massive Online Communities
EA emphasizes its strategy of scaling massive online communities across Global Football, American Football, Battlefield, and The Sims.
Management highlighted the importance of community engagement, social connection, and user-generated content as core drivers of growth.
The company is investing heavily in community-centric experiences, including new tools and platforms to deepen fan participation and extend engagement beyond gameplay.