The real selling motion is all around do we combine SEO and GEO with all of our web content management as well as those solutions.
1w
Adobe Inc. 2026 Q3: Adobe’s transition from SaaS platforms to agentic software
Adobe’s transition from SaaS platforms to agentic software
- Adobe framed agentic software as the next major platform transition after the industry’s move from on-premises software to SaaS.
- Management identified conversational and traditional interfaces, model flexibility, enterprise context, and governed value realization as core customer requirements.
- Adobe is applying the strategy across creativity, productivity, and customer experience rather than limiting it to a single product category.
- The Creative Agent, Productivity Agent, and CX Enterprise CoWorker are examples of Adobe embedding agentic orchestration into existing workflows.
- Anil Chakravarthy said Adobe wants to lead agentic software in the same categories where it has historically led SaaS.