Operator:
Good day, and thank you for standing by. Welcome to the PROG Holdings Third Quarter 2022 Earnings Conference Call. [Operator Instructions] I would now like to hand the conference over to your speaker today, John Baugh, Vice President, Investor Relations. Please go ahead.
John Bau
John Baugh:
Thank you, and good morning, everyone. Welcome to the PROG Holdings Third Quarter 2022 Earnings Call. Joining me this morning are Steve Michaels, PROG Holdings President and Chief Executive Officer; and Brian Garner, our Chief Financial Officer. Many of you have already seen a copy of our earnings release issued this morning, which is available on our Investor Relations website, investor.progholdings.com. During this call, certain statements we make will be forward-looking, including comments regarding our expectations related to the benefits of our lease decisioning adjustments on delinquencies, write-off levels and our accounts receivable provision, Progressive Leasingās write-off levels for full year 2022, our ability to convert additional retail partners from our pipeline, the strength of our balance sheet going forward and our revised 2022 outlook. I want to call your attention to our safe harbor provision for forward-looking statements that can be found at the end of the earnings press release that we issued earlier this morning. That safe harbor provision identifies risks that may cause actual results to differ materially from the expectations discussed in our forward-looking statements. There are additional risks that can be found in our annual report on Form 10-K for the year ended December 31st, 2021, which we encourage you to read. Listeners are cautioned not to place undue emphasis on forward-looking statements we make today, and we undertake no obligation to update any such statements. On todayās call, we will be referring to certain non-GAAP financial measures, including adjusted EBITDA and non-GAAP earnings per share, which have been adjusted for certain items, which may affect the comparability of our performance with other companies. These non-GAAP measures are detailed in the reconciliation tables included with our earnings release. The company believes that these non-GAAP financial measures provide meaningful insight into the companyās operational performance and cash flows and provides these measures to investors to help facilitate comparisons of operating results with prior periods and to assist them in understanding the companyās ongoing operational performance. With that, Iād like to turn the call over to Steve Michaels, PROG Holdingsā President and Chief Executive Officer. Steve?
Steve Michaels:
Thank you, John, and good morning, everyone. I appreciate you being with us today as we discuss our third-quarter results and update you on our business. Iād like to begin by highlighting the progress we have made to mitigate some of the impacts of the significant macroeconomic headwinds we face. Iāll start with the actions we have taken to strengthen the quality of our portfolio. As we mentioned last quarter, during Q2, we took decisive, timely action around decisioning to address the trends we saw in the performance of our lease portfolio. The second quarterās write-offs were 9.8%, well above our 6% to 8% targeted annual range, a reflection of the continuing economic pressures being felt by our customers. Our attention to early indicators of payment performance and the decisive steps taken to impact the short-duration portfolio have quickly benefited overall portfolio health, as can be seen by the 7.2% write-offs for Progressive Leasing for Q3 and in the improved profitability from last quarter. Based on the current performance of lease pools originated since our Q2 tightening efforts, we have not found it necessary to do additional [title]. However, we continue to monitor early indicators of pool performance, and we believe that we are still on track to achieve our goal of ending the year with write-offs near the high end of our 6% to 8% targeted annual range. Another item we are controlling tightly are SG&A expenditures given the top-line headwinds. As we mentioned on the Q2 call, we have meaningfully reduced our level of spend. These reductions were aimed at driving efficiencies across the organization and aligning servicing costs with our latest expectations around GMV and revenue. For the third quarter, SG&A as a percent of revenue for Progressive Leasing was 12.4%, down from Q2 levels of 13%, resulting from our focus on improving efficiency and rightsizing SG&A across the organization. The combination of these improvements and write-offs and the cost reduction actions we have taken were the primary drivers for Progressive Leasingās strong increase in adjusted EBITDA margins from 8.1% in Q2 to 11.3% in Q3. We are pleased that our adjusted EBITDA margin in Q3 were more consistent with our historical targeted ranges despite the broad-based inflationary pressures on costs. I would further point out that we achieved these margins while still investing in several key growth initiatives that we believe put us in the best position to capture the unserved market that remains. With respect to progress on our growth initiatives, we have added approximately 60 new e-commerce retailers to our platform year-to-date, and we remain on pace to add more than a dozen more in the fourth quarter. These new partners will enable us to participate to an even greater degree than the continued expansion of online LTO. Our GMV within the online channel continues to grow versus brick-and-mortar as e-commerce accounted for 16.5% of total Q3 GMV compared to 14.5% for the same period last year. Our technology teams continue to deliver on our promise to develop products that enhance the experience for our retailers and customers. We have collaborated with partners on a number of product innovations designed to increase balance of share while continuing to provide easy integration and interactions for retailers and increased flexibility for customers. Constructive conversations with potential new retail partners are outgoing. We firmly believe that this difficult retail environment is more conducive for us to connect with retailers who we believe can benefit from our flexible payment solution, and we remain optimistic about converting more of our pipeline over the next several years. Our progress on portfolio health, cost structure, and key growth initiatives have mitigated some of the significant headwinds we continue to experience from the macroeconomic backdrop. We saw weak consumer demand during the quarter across most of our retail verticals, including with the majority of our key partners. In our addressable categories, retail traffic remains down, and we saw a number of large partners post double-digit negative comps in these categories. Furthermore, the inflationary pressures being felt across the country are disproportionately affecting our customer, creating softness in overall top-line trends. Despite this, we were able to continue to increase our balance of share with a number of key partners. While these challenges in the operating environment are not exclusive to us, they represent the primary driver for Progressive Leasingās negative 11.3% GMV comp in the period as the spending of the credit-challenged consumer shifts away from our primary categories. GMV was also negatively impacted by our recent tightening of our lease decisioning, as I previously mentioned, and as we discussed on our Q2 call. Finally, as data for upstream credit providers 2022 origination pools become available, we expect the increases in delinquencies recently reported across most FICOBank to continue. While we have not yet seen meaningful tightening in the credit back above us, these upstream delinquency increases historically preceded such typing, and we anticipate that ultimately, that tightening would lead to the widening of the top of our application funnel that weāve been discussing for several quarters. As a result of the continued challenging operating environment, we have lowered our full-year 2022 financial outlook, as shown in this morningās earnings press release. As we have stated previously, while not a direct read-through, our GMV production is not immune to the double-digit decline that some of our retailers are experiencing. Nonetheless, we believe our focus on executing on initiatives to increase our balance of share with key retailers, continued technological innovations and additional pipeline conversions will help us mitigate some of those headwinds in the near and intermediate terms. Looking forward, we expect Q4 will be challenging on the GMV front and will likely come in similar to Q3ās year-over-year percentage decline. We also expect write-offs to remain similar to Q3 levels. Our capital priorities remain unchanged. During the third quarter, we repurchased 588,000 shares and have reduced our outstanding share count by 27% since the beginning of 2021. We ended September with a cash position of $222 million. We believe the capital we generate will continue to allow us to reinvest in the business and maintain a strong balance sheet even with an uncertain economic backdrop. During the quarter, we significantly improved our portfolio health while rightsizing our cost structure and remain focused on technological innovations and pipeline conversions. As we look ahead, we expect to continue managing these areas efficiently and within targeted annual ranges to benefit us as we enter 2023 and going forward. Iāll close with emphasizing the strength of our business model. Even in a challenging environment with negative GMV growth, we have demonstrated our ability to manage the portfolio effectively, create efficiencies within our cost structure and generate significant cash flow in the process. Finally, I want to reiterate my appreciation for the teamwork of all PROG employees as we continue to help consumers and retailers navigate this difficult environment. Iāll now turn the call over to Brian for a more detailed look at the quarterās financials. Brian?
Brian Garner:
Thanks, Steve, and good morning. The third quarterās financial results reflect the impact of a challenging operating environment, mitigated to a degree by the actions we have taken, reducing write-offs and SG&A spend at our Progressive Leasing segment. During Q3, we saw adjusted EBITDA and adjusted EBITDA margins improved as a result of the actions we took, while a challenging retail environment continues to negatively impact top-line metrics. Q3 GMV for the Progressive Lease segment was down 11.3% year-over-year, driven primarily by macroeconomic factors, including a double-digit year-over-year decline in addressable categories at many of our retailers and our tighter decisioning, partially offset by increases in our balance of share in many key retail partners. GMV headwinds in the quarter negatively impacted revenue, and we believe it will continue to do so in the coming quarters. As we exit in the period, our gross lease asset balance was up 3.3% year-over-year, a deceleration from the 12% growth reported for the end of the second quarter, which was primarily driven by the impact of a declining GMV on portfolio size. Progressive Leasing revenue was $606.6 million in the quarter compared to $635 million in the year-ago period, a 4.5% decrease. The accounts receivable provision, which is a direct reduction of revenue, remains elevated from historical levels. As youāll see today in the companyās 10-Q, this provision increased to $104.3 million for Q3 of 2022 from $61.5 million for Q3 of 2021. The increase in the AR provision reflects higher delinquencies year-over-year. However, as the full benefit of our timing efforts impact our portfolio, we expect to see these delinquencies and/or provision trend closer to pre-pandemic levels. Progressive Leasingās Q3 gross margin was 30.3% versus 31.4% in Q3 of 2021, primarily a result of the higher accounts receivable provision, partially offset by lower 90-day buyout activity. SG&A for the Progressive leases segment was $75.2 million or 12.4% of revenues versus $80.2 million or 12.6% for Q3 of 2021, a decrease of $5 million. This decrease reflects the cost reduction actions we discussed in Q2 as improved efficiencies in an effort to rightsize our cost structure resulted in lower SG&A. Progressive Leasing write-offs were $43.5 million and 7.2% of revenues compared to $34.2 million or 5.4% of revenues in the year-ago period as we continue to compare against a stimulated period last year. Write-offs declined from the 9.8% level we saw in Q2, driven by our tightening efforts last quarter. As we mentioned, our annual target for write-offs is 68%, and we expect to be near the high end of this range for the full year of 2022. Adjusted EBITDA for the Progressive Leasing segment in the third quarter was $68.4 million compared to $88.4 million in the same period of 2021. This decrease is a reflection of the difficult comparison to the stimulated period last year and the current macro headwinds. Iāll note that adjusted EBITDA for the Progressive Leasing segment improved meaningfully from $51.2 million in Q2 to $68.4 million in Q3 and margins improved from 8.1% in Q2 to 11.3% in Q3, driven primarily by the improvements in write-offs of SG&A. Turning into consolidated results. Q3 revenue for PROG Holdings was $625.8 million compared to $650.4 million in the year-ago period, a 3.8% decrease. Adjusted EBITDA for Q3 was $65 million or 10.4% of revenues compared to $93.6 million or 14.4% of revenues for the stimulus ended third quarter last year. We generated $127.4 million of cash from operations in Q3, which is net of the working capital required to fund GMV. As a reminder, we typically have net cash outflows from operations in Q4 period as a result of the funding -- as a result of funding seasonally high GMV. Our Q3 GAAP diluted EPS was $0.32, and our non-GAAP EPS came in at $0.68. We had $600 million of gross debt and $222 million of cash at the end of the third quarter and a net leverage ratio of 1.49x trailing 12-month adjusted EBITDA. We also ended the period with $350 million of availability under our undrawn revolving credit facility. During the third quarter, we repurchased $10.9 million of outstanding common stock at an average share price of $18.52. At the quarterās end, we had $373.5 million remaining under our $1 billion share repurchase program. Finally, as Steve mentioned, we have lowered our full-year 2022 financial outlook to reflect the challenges we are currently experiencing around the macro environment. Since our Q2 earnings call, our expectations around GMV have been adjusted downwards as our customers deal with the impacts of inflation. We also saw weaker-than-expected customer payment behavior on leases originated prior to our Q2 timing efforts, which is reflected in our provision for accounts receivable. As we enter 2023 and more of the portfolio is concentrated in leases originated after our Q2 tightening, we expect this provision will trend towards pre-pandemic levels. Our updated fiscal year 2022 outlook is as follows: revenues in the range of $2.58 billion to $2.59 billion, adjusted EBITDA between $235 million and $240 million and non-GAAP EPS of $2.32 to $2.38. In summary, weāre encouraged by the performance of our lease pools originated after the Q2 tightening, which helps deliver the Q3 write-offs of 7.2%. Weāre also encouraged by the improvement of our leasing segmentās adjusted EBITDA margins and expect to see similar benefit in Q4, thanks to continued hard work and effort of our teams. With that, Iāll now turn things over to the operator for the Q&A portion of the call. Operator?
Operator:
[Operator Instructions] Our first question comes from Kyle Joseph with Jefferies.
Kyle Joseph:
Just on GMV, obviously, it decelerated quarter-on-quarter. Just trying to wrap my arms around how much of that was incremental macro pressure versus underwriting changes? Or I guess another way I could ask would be what was the date the underwriting changes were specifically made in 2Q? And how much of an impact did they have in 2Q versus 3Q?
Steve Michaels:
Kyle, this is Steve. So we made underwriting changes throughout Q2. We made some in early May, late May, and then in June again. So itās difficult to parse out the impacts in Q2. Obviously, they were in full effect throughout all of Q3. And as you think about the GMV pressures, itās really 2 headwinds and the tailwinds that have been around all year because we made some other small tweaks decisioning back in February and March as well. So youāve got the macro weakness. Weāve seen application volume, which is a proxy for consumer demand in our retail partners, be down in the in-store channel and flat to slightly up in the online channel. But because online, we have lower accrual rates and lower conversion rates due to the well-known fraud from an approval rate standpoint, but also lower purchase intent online, losing an [app-in] store has a bigger impact on funded GMV than losing an app online. So itās really been -- itās been consumer weakness from an app standpoint, along with our decisioning posture, offset slightly by higher ticket. So we have seen about a 4.5% to 5% increase in ticket this year due to basically just inflationary pressures in the retail environment. So as you think about year-to-date, itās predominantly consumer weakness and decisioning offset by ticket. Q3 more specifically, was probably more than 50% decisioning, then you had maybe a 1/3-ish from consumer weakness also offset by ticket.
Steve Michaels:
Okay. Got it. Very helpful. And then as youāre thinking about the prospects for a GMV recovery, I know you guys mentioned the supply of credit, I havenāt seen any tightening yet there. But at least more on the demand side, is there -- is it just a function of if inflation gets under control? Is it -- do we have to lap some certain comps? Or do we need to move away from the big product cycles we saw in 2020 and 2021, but just how youāre thinking about potential catalysts for consumer demand to recover?
Steve Michaels:
Yes. The demand side is obviously more difficult to predict. Thereās always going to be a break-fix cycle. But the further we get away from the [testing] and the stay-at-home demand pull forward in the high liquidity environment of the pandemic, obviously, the better it is for demand. Weāre certainly not expecting some massive rebound in 2023 from a retail standpoint. Depending on what your forecast is for the macro and whether weāre going into a recession or not. But we do continue to be encouraged by our ability to execute on certain growth maps that we have with retailers that can allow us to increase our balances of share even in the face of headwinds from a demand standpoint. And weāve done some of those this year. Weāve talked about them previously, whether it be full e-comm integrations or waterfalls in the credit stack or continued marketing or POP in the stores. So itās just -- weāre certainly facing a difficult retail environment. And as Iāve said a number of times, itās not a direct read-through to us because we do have ways to mitigate, but weāre not immune to it. So itās certainly caused some pressures on GMV. And as we said in the prepared remarks, weāre expecting a similar result in Q4 just because of all the pressures that we talked about and the fact that the [all port] holiday season is still in front of us, and it remains to be seen how itās going to play out.
Steve Michaels:
Got it. And then one last one for me. Iāve followed Progressive for a long time. Obviously, this is probably one of the most -- is the most challenging environment. I think the business is faced. But in consideration of that, have you seen any impact on the competitive environment? Obviously, you guys are one of the biggest in the space, I would imagine some of the smaller competitors are feeling the impact even more. And are there any potential opportunities as a result of that in terms of winning partners or partners with competitors, et cetera, how youāre thinking about the competitive dynamics given the tough backdrop?
Steve Michaels:
Yes. I mean it is a tough backdrop, but it also gives us a chance to demonstrate the strength of the business model. And our -- one of the things that has shown through this quarter is our ability to control the portfolio, which weāve been talking about for a long time and have now proven it. But from a competitive standpoint, from a growth standpoint, I mean, obviously, the biggest size of the price for us is still the unserved panel. So weāre going out there and having fruitful and constructive conversations with retailers that donāt have LTO. We obviously are highly focused on taking share from competitors as well and taking advantage of opportunities if somebody either has a funding issue or is not living up to the promise to that retail partner. But as weāve said for years, itās a very choppy competitive environment, especially in the regions. And so itās like 2 steps forward, one step back in that you can win a regional player from a competitor, but then you turn around and find out that somebody has come in and taking a little bit of business from you in a different one. Weāre making progress there. Weāve got a great regional or SMB team, and theyāre doing really well out there and Progressive continues to show its leadership position in the industry and how we can win. So weāre encouraged about our ability to continue to grow that way, which can help mitigate some of the like-for-like or same-store pressures that weāre feeling from a GMV standpoint.
Operator:
Our next question comes from Jason Haas with Bank of America.
Jason Haas:
So it looks like from the guidance, thereās going to be better flow-through from GMV into revenue in the fourth quarter. I donāt know if thatās a reflection of a lower accounts receivable provision. And maybe just given the decisioning itās better quality GMV that youāre bringing in better collectability. I know those are tied together, but just curious if you could talk about that dynamic. And if so, if we should continue to see that through the next 4 quarters or so into next year.
Brian Garner:
Yes, Jason, itās Brian. Yes, the accounts of provisions is a direct reduction of revenue, as I know you understand. And then the dynamics at play or the decisioning change we made in the first half of the year continue to work their way through. And at this point in time, if we think about our account receivable provision, itās still heavily weighted towards the old portfolio, call it or the pre-2Q originations. And so whatās going to happen is that moves towards our new decisioning posture. You are going to see some relief on that accounts receivable vision on a go-forward basis. I think youāll see it here in Q4 step down a bit. And so thatās part of the dynamic that I think youāre seeing.
Jason Haas:
Got it. Thatās great to hear. In terms of the gross margin, Iām calculating it for the Progressive Leasing segment. And weāre still running quite a bit. I think itās maybe, I donāt know, 200 bps or so below what you were doing in 2019. So just curious if you could talk about why that gross margin is lower. I donāt know if itās a function of the environment is more competitive. Are you shifting to large national retailers that maybe have a different pricing structure? And is it possible that we could get back to more like 2019 levels? Or is this the right run rate to use going forward?
Brian Garner:
Yes. I would say at the top of the list of factors impacting that gross margin is this accounts receivable division. Youāve seen how much itās increased from a year-over-year perspective. Itās up, I think, roughly $43 million year-over-year and from an absolute dollar perspective, this is a percentage of, call it, gross revenue before that provision. Itās well elevated from historical levels. So I think the key to getting back to gross margins that are familiar pre-pandemic, itās going to be seeing that accounts receivable provision come down. Thatās going to be a function of continuing to see delinquencies come down. And thatās the, I think, the path forward. The next biggest drivers are just whatās happening from a disposition standpoint. And we actually saw 90 days come down a little bit year-over-year as we use our comp against a highly liquid simulated period last year. And so thatās actually working as a tailwind. So thereās not been significant composition changes in terms of retailers or retail behaviors that rise to the top of the listers the biggest factors. We need to turn over the accounts receivable dynamic, and we expect that will move to a more favorable spot starting here in Q4, and weāll work to make that continue.
Operator:
Our next question comes from Anthony Chukumba with Loop Capital.
Anthony Chukumba:
So as I look at your revised guidance, so you brought down the midpoint of revenues by about 2%. But you brought down the midpoint of your EBITDA guidance by about 10%. And if I look at the implied EBITDA margin, it goes from 10% to 9.2% at the midpoint. So I guess I was just wondering what accounts for that, particularly given the fact that you said youāre taking costs out, and it sounds like the lease merchandise write-off rate has stabilized. So I guess that was my first question.
Steve Michaels:
Yes, thereās 3 moving parts that Iāll just offer, I think. If you think about a Q4 period, you do have the highest GMV generation expected with that. Youāve got some variable costs and transaction-related costs that flowed through. So that arenāt going to -- GMV isnāt going to mediate translate to revenue. So thatās probably the biggest piece Iād point you to. I would just expect, while we made a ton of progress here in Q3 on SG&A, Iām proud about where weāve been from an execution standpoint on that cost reduction plan, 12.4% is a number that is more reflective of where weāre at before we became a public company in 2019. And so weāve done a lot of work there, but thereās still going to be -- I expect to tick up probably in SG&A into Q4 with just those transactions costs with a higher GMV volume coming in, in Q4 than we expect relative to Q3, and thatās going to put a little bit of pressure as our expectation.
Anthony Chukumba:
Got it. Thatās helpful. And then you talked about the fact that thereās obviously a lot of weakness with your retail partners, and thatās consistent, obviously, with what weāre seeing out there. But I guess the -- itās a double-edged sword because I think that would help you from a retail partner pipeline perspective. So I was just wondering if you could give us any update in terms of your retail partner pipeline.
Steve Michaels:
Yes, youāre right on the -- in a tough retail environment, Anthony, thatās when our offering of having a fully developed finance [fact] in all retail should be more acceptable and more conducive for those sales. So weāre having -- we donāt obviously talk about specific names in the pipeline, but this is the environment where we think that we have the ability to make hay. Obviously, weāre right upon [core leases] for retailers for the holiday season. So it doesnāt go quiet because weāre still having great conversations, but weāre not really actively with hands-on keyboards. But it is a big opportunity for us over the next 1 to 3 years to convert the pipeline, and weāre encouraged about our ability to continue to do that.
Operator:
Our next question comes from Brad Thomas with KeyBanc.
Brad Thomas:
First, just with respect to the current underwriting and decisioning levels. I was hoping for just perhaps a little bit more perspective on where you are from a historic perspective. Obviously, you did some tightening in 2Q. But can you help give us some context for if you look back over maybe the last 10 years, where you stand on a looser versus tighter perspective?
Steve Michaels:
I mean 10 years is a long time, and thereās been just massive changes to our decision sophistication over that time, and thereās been channel shift. So what Iāll say is just Iāll give you absolute approval rates changes like I did last quarter. So for the -- weāre actually fairly flat when you talk about year-to-date. So weāre down 200 bps year-to-date for ā22 versus ā21, but only about 100 Ć¢ā¬ā down 100 versus 2019 pre-pandemic. Now if youāre talking about just Q3 after we did the decisioning changes, the material decision changes in Q2, weāre down 750 or so, 800 basis points from 2021. Obviously, 2021 was [indiscernible] were elevated approval rates because of the payment performance and the stimulated just environment we are in, but weāre down about 225 basis points from 2019. Now, these are weighted approval rates weighted by channel. So if you were to normalize for channel and thereās a pretty material difference between approval rates online versus approval rates in-store, not even -- not to mention conversion rates. But if you normalize by channel back in 2019, weāre fairly consistent with 2019 approval rates if the apps were coming from the same channel. If you go back previous to ā19 back to the ā15 to ā18 period, I was -- I donāt have the data in front of me, but I would say where approval rates are probably higher just because weāve found ways through our decisioning models to combine for those next approvals that can be profitable for us.
Brad Thomas:
Yes. Thatās really helpful perspective, Steve. And then I was hoping to ask a question just about EBITDA margins and maybe some initial thoughts as you think out 2023. Our view on Progressive is that youāve got tremendous opportunity to be a highly profitable business and a lot of that just comes with getting their underwriting aligned with the consumer backdrop that youāre a part of. And obviously, youāve taken a lot of that medicine earlier this year. Weāre also seeing a difficult retail environment, though. And so I guess as you think out to next year, can you help us think about those elements of getting the underwriting more aligned with how the consumer actually is able to pay, coupled with the level of investment that you think is warranted in the business in this perhaps more challenging environment and your optimism for margins for next year?
Steve Michaels:
Yes. From the underwriting standpoint, I mean, if you look at the pools originated post-June 30 or July 1, weāre where we expect to be or want to be with our historical 6-plus year Ć¢ā¬ā 6% to 8% targeted annual range from a loss standpoint. Obviously, weāre continuing to watch it. And if unemployment starts to pick up, if we need to make or find it necessary to make additional decisioning changes, we will do that. And as you have seen, they can have fairly quickly -- quick impacts on the portfolio. So as we flip the calendar page into 2023, the portfolio will be majority -- I mean a heavy majority comprised of leases originated post 7.1 of ā22. It wonāt be fully there, but it will be almost there. So as we think about the portfolio performance and portfolio health going into ā23, we feel good about where we are. Clearly, the risk is further deterioration in the economy and potential unemployment, although I would say that as a green shoot to that, that usually and should result in the credit stack above us tightening as weāve all been predicting and waiting for several quarters that should open up the top of the application funnel for us, which can bring in, on average, better quality applicants into our funnel without us even making any decisioning changes. So to repeat or in summary, the portfolio is in good shape moving forward for the leases post 71, and we have not found the need based on our weekly and daily monitoring to make additional changes since then, but we stand ready to do it if itās necessary. So from a health pay point, that will be a tailwind for us for 2023, just because we wonāt be having these higher write-offs and higher bad debt expense or lease or AR provisioning expense. From a -- we talked about pipeline, so thatās an encouragement. Iām not sure how much of an impact that will have in actual 2023 GMV, but it could impact future years. And then from a growth standpoint, we look to be able to continue our productivity within our existing doors and hopefully add some more. But you mentioned itās a profitable business. It is a profitable business. Itās maybe less profitable this year than it has been historically, but itās a profitable business that generates a significant amount of cash flow in all cycles. And as we -- once we see that widening at the top of the funnel, that will be a removal of a headwind and hopefully, a decent-sized tailwind for us to continue to deliver those historical margins and dollars.
Operator:
Our next question comes from Bobby Griffin with Raymond James.
Bobby Griffin:
First, just I wanted to circle back just on the OpEx side of the business. Steve or Brian, as the fixed variable nature of this business changed over the last 12 or 18 months with some of the investments? Iām just trying to kind of connect the dots of if GMV is down again in 4Q, why arenāt we seeing OpEx flex down with lower transactions or anything like that versus pickup as your earlier comments said sequentially?
Brian Garner:
Yes. Just to add some color there. The tick-up is from a Q3 to Q4 commentary. Thereās -- and thatās not unusual when you look at seasonality historically. Youāve got a higher GMV. Q4 is your highest GMV generative period, and so thatās going to step up from Q3 is our expectations. And so thatās going to be part of the cost driver. The fixed variable nature of the business is largely remained unchanged over the years. Obviously, we have some public company costs that we layered on post-split. Those arenāt -- theyāre probably in the range of $10 million to $15 million of our total spend. But generally speaking, we remain a very highly variable cost structure. And thatās why we were able to -- we donāt have long-term fixed obligations that settle us for multiple years. So thatās why we were able to quickly demonstrate the improvement in SG&A in the Q3 time frame last quarter, as Steve mentioned in his prepared remarks. And so itās one of the things that with GMV, youāre going to see some GMV moves sequentially from a quarter-over-quarter standpoint, you see SG&A move, but it still remains largely, weāve been our control on a go-forward basis. And so Steve comments about margins and our ability to maintain margins. Thatās part of the strength of the model is our continued control over that. So it was really a commentary on just the expectation that SG&A as a percentage of revenue is generally higher in Q4, and thatās what Iād expect to see here, especially given the way weāre scheduling GMV.
Bobby Griffin:
Okay. So maybe take it a step further. I mean like if you back out the restructuring, you back out the impairment, weāre looking at maybe roughly $100 million in SG&A this quarter, [ex SG&A]. So if we have a couple of more quarters as we go into 2023 and the GMV stays pressure, weāll see that $100 million flex down in dollar terms? Or is there a level of investments thatās going in there that weāre not seeing the flex down in dollar terms? So thatās where -- I mean it just looks like itās holding roughly at $100-ish million or maybe ticking up.
Brian Garner:
Yes. Without getting too much color into 2023, I guess I would say that generally, Iād expect Q1 SG&A dollars or percentage to Ć¢ā¬ā as a percentage of revenue to relieve a bit from Q4 levels. But again, weāre not committing to any 2023 metrics just yet. Thereās an ongoing planning cycle. But I think youāre thinking about it right. You generally have just a bit of a tick-up here in Q4.
Bobby Griffin:
I appreciate the details. That was up for my questions. Thanks for the details. Best of luck.
Operator:
Our next question comes from Vincent Caintic with Stephens.
Vincent Caintic:
Just 2 follow-ups on earlier questions. So first on the write-off rates. It was very nice to see the write-off rates decline quarter-over-quarter. And I think youāre the only one of the least-own guys to show that good result. So from the adjustments, the tightening that was made in the second quarter, is there still more room for that write-off rate to decline, so we havenāt seen all the improvement yet in the third quarter? And then if you could maybe talk about the tightening that youāve done, what macro backdrop is built through that? Or said another way, what would it take in order for that write-off rate to potentially perhaps get worse?
Steve Michaels:
Yes, Iāll start. This is Steve and Brian can chime in. But the way that the portfolio works, thereās 2 different dynamics when it comes to portfolio performance. And one is the write-offs, which is our publicly reported metric. And that one moves more quickly because itās based on the book value of the inventory that we have out on lease. And then thereās the AR provision, which is also publicly reported metric. But that takes a little bit longer to move through the system. So from a write-off standpoint, the post-lease 7.1 originations are more of a story in Q3 than on the AR side, they will continue to become the story in Q4. But as we said in our prepared remarks, weāre expecting write-offs in Q4 to be in the same neighborhood, similar range to Q3. And our goal from an annual standpoint is 6% to 8%. So weāre not actually trying to drive write-offs down to 5% or even where they were during the pandemic. Thatās probably -- thatās too tight of a posture. So weāre expecting similar results in Q4, which we think will get us near the high end of our 6% to 8% annual range, which weāre proud of, especially given the impact of earlier this yearās performance on the portfolio. Whatās built-in is weāre basically tracking all of our early indicators, whether it be first pay balance or delinquencies or any of the other indicators that we have against our pre-pandemic pools because I donāt remember the exact numbers in ā18 to ā19, but we delivered somewhere in the low 7s of write-offs in those years. And so thatās down the middle of the fairway of our 6% to 8% range. And if we can track on a weekly basis the same results as the pool matures, then we feel good about our ability to deliver those results. Thereās -- whatās baked into it is the current economic backdrop, the inflation, the stresses on our consumer. Whatās not baked into it is some material shift in unemployment. And the unemployment is also an interesting dynamic because I expect unemployment to go up. But what are you hearing out there as far as layoffs? Itās mostly in engineers and tech and Silicon Valley. Itās not necessarily an hourly service workers and manufacturing. Now that may come, and weāre braced for that, and we have our hands on the wheel to make adjustments. But there still seems to be a shortage in those workers, and there have to be a decent amount of demand destruction in order for there to be material weakness in that end of the employment curve. Not saying itās not going to happen, but Iām saying that weāre looking for it to embrace for it and can make adjustments. But weāre tracking towards pre-pandemic. Thatās our guide post, and weāre feeling really good about where we are on the pools originated after 7.1.
Vincent Caintic:
Okay. Great. Thatās a lot of helpful detail. And then a follow-up. So great to hear that merchant engagement is increasing. Just wondering if you could update us on the discussions youāre having in terms of the merchants that you are winning and the [160 youāve won] so far and another 12% this quarter, if thereās any industries or bands that youāre getting particular success with? And then as we think about the fourth quarter and the holiday selling season, what engagement are you getting in terms of marketing and promotion activity with the merchant?
Steve Michaels:
Yes. So on the e-com, weāre excited about our e-com activities. And if we add 75 or so new retailers in 2022, thatās a -- we think thatās a successful year. These are on the smaller side, obviously. Theyāre not going to materially move the GMV, but they help us if itās an e-tail-only retailer, thatās great. If itās an e-comm flow for a brick-and-mortar retailer that we already serve, that helps us broaden and deepen the relationships. So weāre pleased and excited with that with those -- with that progress. And as it relates to the fourth quarter on larger merchants, as I mentioned, mostly, we have code freezes, but weāre -- as far as industries, thereās a lot of opportunity for us right now. I guess the industry is not the right word, letās call it, categories or verticals. Thereās a lot of opportunity for us right down the middle of the fairway. Weāll look to expand a little bit here and there if it fits that mold of a bigger ticket item for a consumer, and weāre definitely having conversations in that regard as well. As it relates to the fourth quarter marketing, holiday season is going to be an interesting one. Weāre hearing from some of our retailers that they expect it to be a late-developing holiday season. And I guess the consumer has a lot of power in that because if the consumer says, āHey, Iām going to sit on my hands and wait.ā Because I think thereās going to be promotional activity or markdowns that just the fact that the waiting causes the retailers to get concerned and create markdowns and promotional activity. So weāre expecting the period on and around Black Friday through Christmas to be more heavily weighted than maybe even it is in normal years. But in preparation for that, weāve got a number of things that weāre doing PROG partner with our retailers, co-branded marketing campaigns, daily deals in that partner week. Weāve also got a retailer adopting point-of-purchase material for the first time since weāve been with them. So weāre pleased with the fact that our retailers are trusting us and reaching out to us and collaborating with us on how to make the most out of our programs.
Operator:
Our next question comes from Hal Goetsch with Loop Capital.
Hal Goetsch:
I got a question on the retailers that youāve added maybe by -- not by name, but by cohort or the year they were added. And I was -- as a mix of brick-and-mortar is a mix of e-commerce, you mostly mentioned the e-commerce merchants youāve added for the year. And then youāve also said later on the call that they have lower approval rates and generally lower take rates because of the quality is not as good. But could you show us some ideas on like the retailers that you added in 2018, ā19, ā20, ā21, weāre -- with the cohorts were adding doing the pandemic, do they come on at much higher productivity levels than normal, and weāre seeing that fall? How are the cohorts by year that are added acting if you do that analysis because it seems like youāre adding merchants every year, every quarter, GMV is down because -- and weāre just trying to figure out like when things bottom up, youāre going to have the next upturn, weāll have more merchants doing more business youāll come out of this with as a growth cyclical, not just stay flattish here?
Steve Michaels:
Yes. Well, Iāll try -- Iāll tackle that one, and Iāll start with the last part of your comment. Thatās certainly our base case and our expectation that the broader we can widen the base, the more retailers and customers that we can add will create a better springboard, if you will, for when retail environment picks up and have that inflection point on growth. Reverting back to the earlier part of the question, itās difficult to say. 2019, well, obviously, was a banner year for us. Thatās when we added Best Buy and Loweās. We didnāt like ramp -- so 2019 was a good year, but we didnāt ramp productivity faster than we otherwise would have during the pandemic because we actually felt like during the pandemic, we had a headwind on GMV production because customers had so much cash they didnāt rely on flexible payment options as much. They just paid cash at the point of sale. So it was the COVID pause, if you will, from a -- we did find and we grew with those retailers. But I think all things being equal if we hadnāt had COVID, weād be further along with those retailers than we are now. And then as it relates to -- I donāt want to make it sound like Iām not interested in online applications because online applications, you can get them very quickly and they can be millions of applications and in-store, while they do have higher approval rates and higher conversion rates, itās a numbers game. So even with the lower approval rates and the conversion rates, the numbers can swamp the in-store over time as we broaden our base of e-commerce and e-tailers and as well as our interaction with our own digital platforms as it relates to product leasing in e-comm and the PROG app. So there is channel shift. We expect to continue channel shift, not only from the application side but also from the funded GMV side. We talked about growth there, up to 16.5% of our GMV was from the e-comm channel. So we expect that to continue. Itās just difficult to go back to ā17, ā18, ā19 and say what happened and what will happen. But I would just add with our goal and our objective is to get as many retailers as we can, even while retail business is soft, such that when we get into the next replacement cycle and get that inflection point up, weāre starting from a much larger base.
Hal Goetsch:
Okay. You would say though then that the credit performance is a pretty big contributor to your earnings surge in late 2020 and 2021 then?
Steve Michaels:
Thatās the portfolio performance.
Steve Michaels:
Portfolio performance, absolutely Yes, absolutely. I mean weāve been targeting that 11% to 13% adjusted EBITDA margin for a number of years. And where the payment performance because of all the stimulus came through in ā20 and ā21, we had write-offs down in the 2% and 3% and 4%, and we were very clear that we were over-earning the model, at least in the growth phase that we expect that weāre in. So 14% to 16% EBITDA margins was an out-of-target what we executed on. So we expect to get back towards those ranges. This year has been a reset in the opposite direction.
Hal Goetsch:
And my last question is would you say that with the credit underwriting youāve done to date, the last tightening in Q2 and the performance you just put up in Q3 and the speed at which the book turns over, would you say youāre pretty set up to be in that 7% to 9% range go forward from here?
Steve Michaels:
Are you talking about the write-off range? The 6% write-off range?
Hal Goetsch:
Yes. The write-off range.
Steve Michaels:
Yes, I think we feel good about where we are. I think weāve proven and demonstrated our ability to influence the portfolio very quickly. And as the months turn and we turn it into ā23 and the portfolio was comprised of pools originated after the tightening, we would expect it to deliver performance within those ranges.
Operator:
That concludes todayās question-and-answer session. I will now turn the call over to Steve Michaels for closing remarks. Steve?
Steve Michaels:
Yes. Thank you, everyone, for joining us today. We appreciate your continued interest in PROG. I just want to thank the team for really executing in a very difficult environment. Our goal is to make things easy for our retailers and our consumers. And we continue to do that. And in this time, in this choppy environment is when we become more important to both of those. So we look forward to continuing to deliver on that promise. We look forward to updating you next quarter.
Operator:
This concludes todayās conference call. Thank you for participating. You may now disconnect.