The Coca-Cola Company

New Products Over the Years

2019 Innovations

• Coca-Cola Coffee

  • Tested in Asian markets.
  • Designed for mid-afternoon energy boost at work.

• Coke Energy

  • Designed to capture untapped energy market segments.
  • Launched in 14 countries with plans to reach 20 by year-end.

• Innocent

  • Expanded into plant-based beverages.

• Simply

  • Launched a new line of smoothies.

2020 Highlights

• Coke Energy

  • Initial results encouraged after launch in Spain, capturing 2% share of modern trade energy category.

• Smartwater and Topo Chico

  • Benefited from national launches of new products.

2021 Offerings

• Coca-Cola Zero Sugar

  • Reformulation rolled out in nearly 50 markets.
  • Resulted in over 20% volume growth.

• Minute Maid Aguas Frescas

  • Launched as a new ready-to-drink option.

• Topo Chico Hard Seltzer

  • Expanded significantly in multiple markets.

2022 Developments

• Jack and Coke

  • Continued initiatives for alcoholic beverage offerings.

• BODYARMOR Flash I.V.

  • Leveraged RGM principles to address hydration needs.

• Coca-Cola Space

  • Targeting Gen Z with new flavor offerings and marketing.

2023 Trends

• Coca-Cola Creations

  • Continuous limited-edition flavors to create buzz.

• Fuze Tea

  • Expanded flavors launched across over 80 markets.

• Costa Ready-to-Drink Coffee

  • Launched in multiple regions with successful marketing.

• Plantable Juice Packaging

  • Created to enhance customer engagement via digital experiences.

2024 Expectations

• Continued expansions in alcohol and innovative beverage offerings.
• Ripples from K-Wave and environmental sustainability initiatives.

Summary

Overall, The Coca-Cola Company has consistently introduced new products over the years including health-focused options and innovations that appeal specifically to younger consumers, with strategic launches driving substantial growth across multiple beverage categories.