Merit Medical projects $7 million in U.S. revenues for its Rhapsody product in 2026, based on unit-volume and ASP assumptions inferred from market data and management commentary. This guidance reflects modest market penetration primarily in the non-hospital setting.
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Please provide the unit-volume and ASP assumptions underlying the $7M Rhapsody 2026 guide.
Analysis of Unit-Volume and Average Selling Price (ASP) Assumptions Behind the $7M Rhapsody 2026 Revenue Guidance
Merit Medical Systems, Inc. projects approximately $7 million in U.S. revenues from its Rhapsody Chronic Ischemic Event (CIE) product for fiscal year 2026, roughly doubling from $3 million in 2025. The company has provided some qualitative and contextual details that can help infer the underlying assumptions on units and ASP but has explicitly declined to disclose precise assumptions on unit volumes or site of care pricing. Here is a detailed synthesis based on management commentary and market data:
Using the market data, a rough modeling approach can be made:
| Assumption | Value | Source/Comment |
|---|---|---|
| Total nonhospital procedures | 60,000 - 70,000 | Clarivate data 12 |
| Approximate stents per procedure | 1.2 | Clarivate data 12 |
| Total potential stents in nonhospital setting | 72,000 - 84,000 | 60k-70k procedures × 1.2 stents |
| ASP for covered stents (nonhospital) | ~$2,400 | Clarivate data 12 |
| Implied market penetration for $7M revenue | ~2.5% - 3% | $7M ÷ ($2,400 × 84,000) ≈ 3.5%; management states low to mid-single digits 2 |
This suggests Merit expects to capture about low-to-mid single-digit market share (approx. 2.5%–5%) of the covered stent procedures in the U.S. nonhospital setting by 2026 to reach $7 million in sales, assuming their pricing is in the ballpark of the reported ASP (~$2,400 per stent).
Merit’s reluctance to disclose exact unit or ASP assumptions is typical given competitive dynamics and evolving reimbursement landscapes. Nevertheless, the external market context and company commentary provide a credible framework for the $7 million estimate centered on modest penetration of the prevailing procedural volume and established ASP ranges.
References:
1 Clarivate data: 100,000 stents in 77,000 procedures, 1.2 stents/procedure, 60-70k nonhospital procedures (Excerpts 1,2)
2 $2,400 ASP for covered stents in nonhospital setting and low-to-mid-single-digit penetration implied for $7M guidance (Excerpts 1,2)
3 Early commercialization, confidence in product, conservative guidance for 2026 (Excerpts 1,3,7)
5 Sales approach focused on both hospital and nonhospital sites, administrative and reimbursement hurdles mentioned (Excerpt 8)
2 Contribution to revenue growth and Rhapsody positioning (Excerpt 2)
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