Apple's Market Share Trends in China and India Q2 2026 Analysis

Apple market share evolution in China and India (Q2 2026)

What the filings do and do not tell us

Apple’s Q2 FY2026 earnings call excerpts provide clear evidence of stronger performance and competitiveness in Greater China and “double-digit growth” in India, but they do not provide explicit “market share (%)” numbers for either China or India in Q2 2026. Apple also does not disclose a country-level market share table for China/India—so we can only infer directional evolution (gaining/holding momentum) from the performance commentary and the specific “IDC gained market share” statement that is provided.

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China (Greater China): performance acceleration consistent with share gains

In the prepared remarks answering a China-focused question, Apple states it is “thrilled with the performance in Greater China,” and that “the first half of the year grew 33%.” ¹

Apple further attributes this improvement “primarily driven by iPhone,” noting “revenue was up 28%” in March (a quarterly record) and that iPhone was the top-selling model in urban China. ¹

Apple also reports competitive/retail signals in China: store traffic grew by double digits while Apple celebrated its 50th anniversary there. ¹

Directional conclusion for China in Q2 2026:

• Based on the call’s emphasis on iPhone momentum in urban China and very strong Greater China growth (33% first half), the excerpts are consistent with market share stabilizing to improving during the period, rather than deteriorating. ¹
• However, because the excerpt does not state a China market share percentage, we cannot quantify how much share moved in Q2 2026. ¹

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India: strong growth and “modest share” framing suggests upward share trajectory

On India, Apple frames the opportunity as coming from still-modest share in a very large market:

• Apple says India is a “huge opportunity” and that it has a “modest share,” which “speaks to the opportunity we have.” ²
• Apple links this to adoption tailwinds: people moving into the middle class and Apple’s product line breadth (iPhone, Mac, iPad, Watch), stating that in the majority of categories “over half of customers are new” to the product there. ²
• Apple also explicitly reports growth patterns that include India: iPhone grew double digits in “India” (listed among markets tracked), and it separately states it had “double-digit growth in many emerging markets, including India.” ³

Additionally, Apple highlights category-specific expansion that supports share gains indirectly through install-base growth and customer acquisition:

• For iPad, Apple notes double-digit iPad revenue growth in India as part of emerging-market strength. ³
• Apple’s overall iPhone performance is repeatedly described as strong “despite supply constraints,” which would typically make share gains more plausible if demand exceeds competitors’ supply availability (though the excerpt does not provide a direct India share metric). ⁴⁵

Directional conclusion for India in Q2 2026:

• The excerpts imply upward evolution in competitiveness and likely share trajectory because Apple emphasizes modest share plus double-digit growth and new-customer acquisition in India. ²³
• But again, no explicit India market share percentage for Q2 2026 is provided in the excerpt, so we cannot state the magnitude of change. ²³

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A key limitation: “market share gained” is explicitly stated for Mac (not China/India shares)

The excerpt includes one explicit market share gain attribution: “According to IDC, we gained market share during the quarter” (in the context of Mac performance). ⁶

This is important, but it is not stated as China/India market share for iPhone or overall smartphone share; it’s specifically tied to Mac and sourced to IDC. ⁶

So, while it supports the broader notion of Apple gaining position during the quarter, it does not directly answer “Apple’s market share in China and India” for Q2 2026 unless one assumes the call’s Mac share gain maps cleanly onto country smartphone share—which the excerpts do not support. ⁶

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Bottom line (directionally supported, quantitatively limited)

• China (Q2 2026): Apple reports very strong Greater China growth (33% for the first half) driven by iPhone, with urban China iPhone top-selling model and double-digit store traffic growth—all consistent with holding or gaining share momentum through iPhone demand. ¹
• India (Q2 2026): Apple explicitly frames India as “modest share” with major opportunity, while reporting double-digit iPhone growth that includes India and new-to-product customer acquisition, consistent with share improving over time. ²³
• Quantification gap: The excerpts do not provide country-level market share percentages for China or India in Q2 2026, so the evolution can only be described as directional (improving momentum) rather than a precise share change. ²¹³

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