Dafinchi AI

NKE

Consumer

20% growth in NIKE running

NIKE running grew over 20% this quarter driven by redesigned Pegasus, Structure, and Vomero shoes with integrated innovation platforms.

NKE

Consumer

APLA revenue grew 1%, with wholesale up 6%, NIKE Direct down 6%, and NIKE stores down 5%.
Earnings per share were 49 cents for the quarter.
EMEA revenue grew 1%, with wholesale up 4%, NIKE Direct down 6%, and NIKE stores up 1%.
Greater China revenue declined 10%, with NIKE Direct down 12% and wholesale down 9%, reflecting ongoing structural challenges.
Gross margin declined 320 basis points to 42.2% due to higher wholesale discounts, increased product costs including tariffs, and channel mix headwinds.
Inventory decreased 2% year-over-year, reflecting progress on marketplace health.
North America revenue grew 4%, driven by 11% wholesale growth and flat NIKE stores sales; NIKE Direct declined 3%.
Q1 revenues increased 1% on a reported basis but declined 1% on a currency-neutral basis.

NKE

Consumer

Nike has reorganized into smaller, sport- and brand-focused teams to improve agility and consumer insights, starting in September 2025.
This new structure aligns teams by sport, country, and channel, aiming to enhance innovation and storytelling.
The sport offense is designed to unify Nike, Jordan, and Converse into more nimble, sport-specific teams for sharper market targeting.
Nike's retail experience has been redesigned by sport, exemplified by the House of Innovation in New York, which increased revenue through immersive sport experiences.
The company believes this reorganization will maximize its portfolio and drive growth across all sports and consumer segments.
Leadership emphasizes that this strategic shift is a critical step in their journey back to growth and market relevance.