- Nike has reorganized into smaller, sport- and brand-focused teams to improve agility and consumer insights, starting in September 2025.
- This new structure aligns teams by sport, country, and channel, aiming to enhance innovation and storytelling.
- The sport offense is designed to unify Nike, Jordan, and Converse into more nimble, sport-specific teams for sharper market targeting.
- Nike's retail experience has been redesigned by sport, exemplified by the House of Innovation in New York, which increased revenue through immersive sport experiences.
- The company believes this reorganization will maximize its portfolio and drive growth across all sports and consumer segments.
- Leadership emphasizes that this strategic shift is a critical step in their journey back to growth and market relevance.
No related content found for this post.
Dafinchi