Shift in Supply Dynamics and Market Delivery Trends for 2025-2026
Supply growth in the company's markets is tapering off, with a reduction in deliveries to less than 2% in 2026, a 43% decrease from 2024 actual deliveries.
Delivery volumes are being pulled forward from 2026 into 2025, especially in markets like Dallas, Denver, and others, leading to a more compressed timeline for new supply.
This shift is expected to support a stronger leasing environment in 2026, with demand remaining robust despite macroeconomic uncertainties.
Strategic Focus on Deepening Market Penetration Over Expansion
Management emphasized the importance of getting deeper into existing markets rather than pursuing new market expansion, aiming to double or triple the size of current markets.
The company built a 'mile wide, inch deep' model intentionally and now plans to focus on increasing market share within current regions.
Leadership indicated that future growth will primarily come from organic deepening rather than de novo branch openings or acquisitions.
The company is already planning for 2026, with a focus on consolidating and expanding within its current footprint.
This strategic shift suggests a mature growth phase where depth in existing markets is prioritized over geographic expansion.
Management highlighted the opportunity to significantly increase market share in their current markets, especially in tertiary MSAs.