๐Ÿ“ข New Earnings In! ๐Ÿ”

RMAX (2025 - Q2)

Release Date: Jul 30, 2025

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Stock Data provided by Financial Modeling Prep

Current Financial Performance

RE/MAX Q2 2025 Financial Highlights

$72.8 million
Total Revenue
$26.3 million
Adjusted EBITDA
36.1%
Adjusted EBITDA Margin
$0.39
Adjusted Diluted EPS

Key Financial Metrics

Revenue Excluding Marketing Funds

$54.5 million

Down 6.8% YoY

Selling, Operating & Admin Expenses

$33.9 million

Down 2.8% YoY

Agent Count

147,000+

All-time high

Period Comparison Analysis

Total Revenue

$72.8 million
Current
Previous:$78.5 million
7.3% YoY

Adjusted EBITDA

$26.3 million
Current
Previous:$28.1 million
6.4% YoY

Adjusted EBITDA Margin

36.1%
Current
Previous:35.8%
0.8% YoY

Adjusted Diluted EPS

$0.39
Current
Previous:$0.41
4.9% YoY

Total Leverage Ratio

3.58:1
Current
Previous:3.61:1
0.8% QoQ

Earnings Performance & Analysis

Adjusted Diluted EPS Q1 2025

$0.24

Adjusted Diluted EPS Q2 2024

$0.41

Adjusted Diluted EPS Q2 2025

$0.39

Adjusted EBITDA Q1 2025

$19.3 million

Adjusted EBITDA Margin Q1 2025

25.9%

Adjusted EBITDA Margin Q2 2024

35.8%

Financial Guidance & Outlook

Q3 2025 Revenue Guidance

$71M - $76M

Includes marketing funds $17M - $19M

Q3 2025 Adjusted EBITDA Guidance

$23.5M - $26.5M

Full Year 2025 Revenue Guidance

$290M - $296M

Includes marketing funds $72M - $74M

Full Year 2025 Adjusted EBITDA Guidance

$90M - $95M

Full Year 2025 Agent Count Growth

0% to 1.5% YoY

Surprises

Agent Count Record High

over 147,000 agents

We ended Q2 with over 147,000 agents in our global network, an all-time high.

Adjusted EBITDA Margin Increase

+0.30%

36.1%

Adjusted EBITDA margin of 36.1%, an increase of 30 basis points over the second quarter of 2024.

Revenue Decline

$54.5 million excluding marketing funds

Revenue excluding the marketing funds was $54.5 million, a decrease of 6.8% compared to the same period last year.

Agent Count Guidance Raised

0 to 1.5% growth

We are increasing our agent count expectations, primarily due to the strength of our international agent count growth in the first half of the year.

Slower Ramp-up of RE/MAX Media Network

Slower than expected

The launch has been slower than anticipated, in part due to challenging macro environment that also has impacted advertising spend.

Impact Quotes

We're entering the second half of 2025 with solid momentum. We ended Q2 with over 147,000 agents in our global network, an all-time high.

Our second quarter results were a continuation of a consistent trend driven by better-than-expected expense management that resulted in solid profit and improved margin performance for the fifth consecutive quarter.

Aspire combines world-class education, our advanced technology platform and a unique financial model that gives newer agents time to build a book of business.

Due to macroeconomic uncertainty and slower ramp-up of initiatives like RE/MAX Media Network, we are tightening our revenue and profit range expectations for the rest of the year.

The network effect works best at scale, and no one does scale like RE/MAX.

We're seeing really positive adoption of Aspire. Almost 2/3 of the brokerage that are eligible are participating in the program.

We continue to strategically evaluate every aspect of our business and leave no stone unturned.

We're leaning in, investing in tools, technology, new programs, products and talent to empower our agents to win more listings, save time and build more profitable businesses.

Notable Topics Discussed

  • End of Q2 with over 147,000 agents, an all-time high.
  • Signs of stabilization in U.S. agent count, best performance since Q2 2022.
  • April was the strongest month for U.S. agent count in 3 years, with momentum continuing through May and June.
  • Early signs of U.S. agent count stabilization are emerging, driven by demand for the RE/MAX brand.
  • Announced the conversion of RE/MAX Hawaii, adding over 170 productive agents, strengthening market share.
  • International agent count growth remains a major contributor to revised agent count guidance, leveraging the global footprint and referral programs.
  • Pipeline of new leaders in U.S. and Canada is building momentum, supporting future growth.
  • Launched Aspire in April, combining education, technology, and financial models to attract next-generation agents.
  • Nearly 60% of U.S. and Canada brokerages signed up, with higher recruitment rates in Q2 2025 compared to 2024.
  • Early adoption includes younger agents and those transferring books of business, helping to bring new talent into RE/MAX.
  • Launched a new AI-powered referral platform to facilitate real-time exchange of referrals across 110+ countries.
  • The platform aims to leverage the network effect at scale, enhancing global collaboration and lead generation.
  • Media Network contribution to top line is slower than anticipated due to macroeconomic challenges affecting advertising spend.
  • Infrastructure is in place, with partners recognizing the brand's power, but ramp-up is delayed.
  • Mortgage environment remains challenging, but operators are navigating successfully with new tools like a pricing engine.
  • Progress in finding a new leader for the mortgage division, with an announcement expected soon.
  • Growth focus remains on Motto and Wemlo, exploring additional avenues.
  • Second quarter expenses decreased by 2.8%, driven by lower personnel costs and strategic evaluations.
  • Profitability and margin performance exceeded expectations for five consecutive quarters, demonstrating operational resilience.
  • Guidance for 2025 tightened, with revenue expected between $290M-$296M and adjusted EBITDA between $90M-$95M.
  • Agent count expectations increased, primarily driven by international growth, despite macroeconomic headwinds.
  • Emphasis on delivering the best experience for consumers, agents, and franchisees.
  • Recognition as the most trusted and productive network, with a 2:1 outperformance in the U.S. for 17 consecutive years.
  • Introduction of new programs like Aspire, lead concierge, and Marketing as a Service to enhance agent productivity.
  • Ongoing investments in technology and talent are aimed at empowering agents and improving profitability.

Key Insights:

  • Agent count guidance was raised primarily due to strong international agent growth, while U.S. and Canada markets show positive momentum with new leadership and conversions like RE/MAX Hawaii.
  • Due to macroeconomic uncertainty and slower ramp-up of initiatives like RE/MAX Media Network, the company tightened its revenue and profit guidance ranges for the remainder of 2025.
  • Full year 2025 guidance expects agent count growth between 0% and 1.5%, revenue between $290 million and $296 million, and adjusted EBITDA between $90 million and $95 million.
  • Guidance assumes no further currency movements, acquisitions, or divestitures.
  • Q3 2025 guidance includes agent count growth of 1% to 2% over Q3 2024, revenue between $71 million and $76 million, and adjusted EBITDA between $23.5 million and $26.5 million.
  • Global agent count reached an all-time high of over 147,000 agents as of June 30, 2025, with U.S. agent count stabilizing and showing best performance since Q2 2022.
  • Lead concierge program continues to contribute to top line by connecting consumers with agents and converting curated leads into sales.
  • Mortgage business tools, including a new pricing engine, have been introduced to boost productivity; leadership search is ongoing to drive growth in mortgage operations.
  • New AI-powered global referral system launched to simplify and scale referral exchanges across over 110 countries and territories.
  • RE/MAX Media Network has begun contributing to revenue but ramp-up is slower than expected due to macroeconomic challenges impacting advertising spend.
  • The Aspire onboarding program launched in April 2025, combining education, technology, and a unique financial model, has been adopted by nearly 60% of U.S. and Canadian brokerages, driving higher recruitment rates.
  • Both executives underscored the importance of technology, education, and innovative programs like Aspire to attract and retain agents and drive future growth.
  • Callahan acknowledged challenges in forecasting due to macro uncertainty and slower ramp-up of new initiatives but remains optimistic about long-term growth.
  • Carlson expressed excitement about new leadership and strategic conversions, such as RE/MAX Hawaii, reinforcing the brand's value proposition and market share.
  • Carlson noted the importance of scale and network effects, citing RE/MAX's unmatched global footprint and agent productivity advantages as key competitive differentiators.
  • CEO Erik Carlson emphasized the resilience of the RE/MAX business model despite sluggish housing and macroeconomic conditions, highlighting operational excellence and customer focus.
  • CFO Karri Callahan highlighted consistent expense management leading to improved margins for the fifth consecutive quarter and stressed strategic reinvestment and cash reserve building.
  • Callahan ranked international agent count growth as the biggest driver of raised agent count guidance, with positive momentum also in U.S. and Canada markets supported by new leadership and conversions.
  • Carlson emphasized moving from deployment to execution phase for agent-facing tools to increase retention and engagement.
  • Carlson noted it is too early to measure multi-tool engagement impact but reported good adoption of tools like global referral platform, MAXEngage, lead concierge, and Marketing as a Service beta.
  • CEO Carlson described Aspire as resonating with younger agents and those transferring books of business, with nearly two-thirds of eligible brokerages participating and seeing higher recruitment rates.
  • On reduced guidance, CFO Callahan explained it was driven by slower ramp-up of RE/MAX Media Network, tempered broker fee outlook, and near-term revenue pressure from Aspire onboarding program.
  • The company is focused on helping agents win listings more efficiently and profitably, which in turn improves brokerage profitability.
  • Challenges persist from tariffs, inflation, consumer confidence, affordability issues, and high mortgage rates, tempering expectations for a housing rebound in late 2025.
  • RE/MAX continues to evaluate all aspects of the business strategically, including restructuring and investments in flagship websites.
  • The company is building cash reserves and aims to reduce its total leverage ratio below 3.5:1.
  • The June RE/MAX National Housing Report showed inventory levels up 30% year-over-year and new listings growing for the 16th consecutive month, indicating some market stabilization.
  • The National Association of Realtors' clear cooperation policy remains a debated topic; RE/MAX maintains its stance promoting broad listing exposure to benefit buyers and sellers.
  • Mortgage business growth is a key focus area, with ongoing leadership search expected to accelerate expansion of Motto and Wemlo brands.
  • RE/MAX agents at large brokerages outperformed competitors by more than 2:1 in per agent productivity for the 17th consecutive year, according to 2025 RealTrends Verified rankings.
  • RE/MAX Media Network's monetization is a long-term opportunity, with infrastructure and partners in place despite slower initial ramp-up.
  • The AI-powered global referral system leverages RE/MAX's scale to enhance referral efficiency across its global network.
  • The Aspire program's unique financial model gives newer agents time to build a book of business, supporting recruitment and retention.
  • The company is investing in tools, technology, programs, and talent to empower agents to build more profitable businesses.
Complete Transcript:
RMAX:2025 - Q2
Operator:
Good morning, and welcome to the RE/MAX Holdings Second Quarter 2025 Earnings Conference Call and Webcast. My name is [ Tiffany ], and I will be facilitating the audio portion of today's call. At this time, I would like to turn the call over to Joe Schwartz, Senior Vice President of Finance. Mr. Schwartz? Unidenti
Unidentified Company Representative:
Thank you, operator. Good morning, everyone, and welcome to RE/MAX Holdings Second Quarter 2025 Earnings Conference Call. Please visit the Investor Relations section of www.remaxholdings.com for all earnings-related materials, including our standard earnings presentation and to access the live webcast and the replay of the call today. Our prepared remarks and answers to your questions on today's call may contain forward-looking statements. Forward-looking statements include those related to agent count, franchise sales and open offices, financial measures and outlook, brand expansion, competition, technology, housing and mortgage market conditions, capital allocation, credit facility, dividends, share repurchases, litigation settlements, strategic and operational plans and business models. Forward-looking statements represent management's current estimates. RE/MAX Holdings assumes no obligation to update any forward-looking statements in the future. Forward-looking statements address matters that are subject to risks and uncertainties that may cause actual results to differ materially from those projected in forward- looking statements. These are discussed in our second quarter 2025 financial results press release and other SEC filings. Also, we will refer to certain non-GAAP measures on today's call. Please see the definitions and reconciliations of non-GAAP measures contained in our most recent quarterly financial results press release, which is available on our website. Joining me on our call today are Erik Carlson, our Chief Executive Officer; and Karri Callahan, our Chief Financial Officer. With that, I'd like to turn the call over to them. Erik?
W. Erik Carlson:
Thank you, Joe, and thanks to everyone for joining us this morning. We're entering the second half of 2025 with solid momentum. We ended Q2 with over 147,000 agents in our global network, an all-time high. We saw signs of stabilization in our U.S. agent count, and our profit and margin performance exceeded expectations once again. Our entire team remains focused on the customer experience and operational excellence. Despite the sluggish housing and macro backdrop, our business model continues to support solid top line performance. While U.S. existing home sales have been slow to recover, we've seen some green shoots in the form of rising inventory levels and new listings. The June RE/MAX National Housing Report showed inventory levels up 30% versus June of 2024, while new listings grew year-over-year for the 16th straight month. However, uncertainty around tariffs, inflation and consumer confidence, coupled with affordability challenges, including persistently high mortgage rates have caused us to temper our expectations around a potential housing rebound in the latter half of the year. For now, we remain laser-focused, focused on the things we can control, and our Q2 results are a testament to our efforts and to the resilience of our network and team. Within the industry, The National Association of Realtors clear cooperation policy continues to be a topic of debate and our stance remains unchanged. We're focused on driving positive outcomes for consumers, and we continue to believe that promoting listings to the broadest audience serves the best interest of buyers and sellers. Our ongoing pursuit to deliver the best experience to consumers as well as to RE/MAX agents and franchisees has fueled countless competitive advantages. It's why we have the most trusted real estate agents in the U.S. and Canada. We also have the most productive network in the world as evidenced by the results in the 2025 RealTrends Verified rankings, one of the industry's top independent surveys. For the 17th straight year, RE/MAX agents at large brokerages outperformed their competitors by a margin of more than 2:1. This significant advantage in the U.S. per agent productivity represents a clear differentiator, benefiting all RE/MAX affiliates in multiple ways. Another major advantage is the scale of our unmatched global footprint. Our worldwide agent count hit a record high as of June 30, and the second quarter marked our best U.S. agent count performance since Q2 of 2022. As we shared on our last earnings call, April was our strongest month for U.S. agent count in 3 years, and that momentum continued in May and June. Our continued focus on enhancing our value proposition is driving strong demand for the RE/MAX brand, and we're seeing early signs of U.S. agent count stabilization. Now this demand is showing up in our CM&A efforts as well, and we've closed several deals this year and are increasingly excited about the pipeline our new leaders are building. And as we just announced this morning, I would like to welcome RE/MAX Hawaii to our team. We are thrilled about this conversion that will soon add over 170 highly productive and professional agents to our network. This strategic move strengthens our market share in Hawaii, adds a strong and well-regarded operator to our system and reinforces that influential brokers continue to see real value in what we're building at RE/MAX. We're leaning in, investing in tools, technology, new programs, products and talent to empower our agents to win more listings, save time and build more profitable businesses for themselves, which in turn fuels brokerage profitability. As I mentioned earlier, we're making many bold moves to elevate and to expand our value proposition. Last quarter, for instance, we introduced Aspire, our innovative onboarding program designed to attract and develop the next generation of RE/MAX agents. As a reminder, Aspire combines world-class education, our advanced technology platform and a unique financial model that gives newer agents time to build a book of business. We're excited by the network's reception to Aspire. Nearly 60% of our brokerages in the U.S. and Canada have already signed up and hundreds of agents are enjoying the benefits. Aspire launched in April and May and June were the first 2 months of 2025 with a higher U.S. recruitment rate than the same period in 2024. This trend should continue as Aspire becomes even more integrated into the DNA of our network. Several other benefits of affiliation are also adding to our momentum. Our lead concierge program is continuing to build and contribute to the top line by connecting consumers with agents and converting curated leads into sales. And we recently launched our new AI-powered global referral system, a powerful real-time data platform that simplifies and scales the exchange of referrals across our unmatched global footprint of over 110 countries and territories. These new innovations are strategically tapping into the power of the RE/MAX community. After all, the network effect works best at scale, and no one does scale like RE/MAX. In addition, our RE/MAX Media Network is also beginning to contribute to the top line. While we remain confident in its long-term monetization opportunity, the launch has been slower than anticipated, in part due to challenging macro environment that also has impacted advertising spend. Nonetheless, infrastructure is in place with partners starting to come on board who are seeing the power of our brand and the value of our digital assets. Now on the mortgage side, the environment remains challenging, but our resilient operators continue to navigate it successfully. We're supporting them with new tools, including a recently launched pricing engine within our loan brokerage system. It's designed to boost productivity and help originators find the best loan options for consumers. We've made great progress in the search for the next leader of our mortgage business, and we'll make an announcement in the coming weeks. Mortgage continues to be an important component of our growth story, and we expect our next leader will help us continue to grow Motto and Wemlo while exploring additional avenues to grow our mortgage opportunity. As we look ahead, our focus remains clear: continue to grow the global RE/MAX agent network, especially in the U.S. and Canada, further enhance our value proposition and execute with the excellence across our brands. With the right people, platforms and programs in place, we're on the right path, and we're very optimistic about our future. Now I'll turn it over to Karri.
Karri R. Callahan:
Thank you, Erik. Good morning, everyone. We are excited about the second quarter operational trends Erik discussed and are pleased with our financial performance. Our second quarter results were a continuation of a consistent trend driven by better-than-expected expense management that resulted in solid profit and improved margin performance for the fifth consecutive quarter. Our top line results were right in line with our expectations this quarter despite a sluggish spring housing market, highlighting the resilience of our financial model. Some of our notable quarterly financial highlights included total revenue of $72.8 million, adjusted EBITDA of $26.3 million, adjusted EBITDA margin of 36.1%, an increase of 30 basis points over the second quarter of 2024 and adjusted diluted EPS of $0.39. Looking closer at revenue, excluding the marketing funds, revenue was $54.5 million, a decrease of 6.8% compared to the same period last year, driven by negative organic growth of 5.7% and adverse foreign currency movements of 1.1%. The decline in organic growth was principally due to lower U.S. agent count, broker fees and revenue from previous acquisitions, partially offset by new revenue streams, including contributions from our RE/MAX Media Network and lead concierge initiatives. As mentioned, margin performance improved, thanks to our focus on ongoing operational efficiencies. Second quarter selling, operating and administrative expenses decreased $1 million or 2.8% to $33.9 million. This reduction was primarily due to certain lower personnel expenses, partially offset by severance expenses from a restructuring in the current year and some investments in our flagship websites. We continue to strategically evaluate every aspect of our business and leave no stone unturned. However, the broader macro and housing environment continues to be challenging, impacting our total leverage ratio, which was 3.58:1 as of June 30, roughly consistent with March 31. That said, we still expect our TLR to decrease as we get into the back half of the year. From a capital allocation perspective, our priorities remain unchanged. We are strategically reinvesting in the business and building our cash reserves as we work to lower our TLR below 3.5: 1. Now on to our guidance. We are excited about all of our ongoing initiatives and the momentum we are building. However, the existing uncertainty in the current macro environment has made forecasting future results increasingly difficult. It has also caused some of our initiatives, like our RE/MAX Media Network, in particular, to take longer to ramp up. As a result, we are tightening our revenue and profit range expectations for the rest of the year, but also increasing our agent count expectations, primarily due to the strength of our international agent count growth in the first half of the year. Our third quarter and full year 2025 outlook assumes no further currency movements, acquisitions or divestitures. For the third quarter of 2025, we expect agent count to increase 1% to 2% over third quarter 2024, revenue in a range of $71 million to $76 million, including revenue from the marketing funds in a range of $17 million to $19 million and adjusted EBITDA in a range of $23.5 million to $26.5 million. And for the full year 2025, we now expect agent count in a range from 0 to positive 1.5% over full year 2024, a change from negative 1% to positive 1%, revenue in a range of $290 million to $296 million, including revenue from the marketing funds in a range of $72 million to $74 million, a change from $290 million to $310 million, including revenue from the marketing funds in a range of $71 million to $75 million and adjusted EBITDA in a range of $90 million to $95 million, a change from $90 million to $100 million. With that, operator, let's open it up for questions.
Operator:
[Operator Instructions] Your first question comes from Tommy McJoynt with KBW.
Thomas Patrick McJoynt-Griffith:
The first one, Karri, I just want to zoom in a little bit on the reduced guidance range. Just want to be clear, how much of that is driven by lower, what I'll call variable sort of brokerage fee-driven volumes versus just lower more recurring fees driven by the agent count?
Karri R. Callahan:
Tommy, so great question. I think I'd highlight a couple of things just with respect to our second quarter. I think we saw some good momentum in the second quarter with respect to the agent count performance and some of the revenue contributions from the differentiated revenue streams from some of our new revenue streams. The reduced guidance, as we think about that in the back half of the year, I would really kind of point to 3 things that's impacting the top line that's then flowing through to the profit line. The first is just kind of a little bit of a delay in the ramp-up of our RE/MAX Media network. So we did see some contribution in the first half of the year, but that ramp-up is just a little bit slower than we expected. So that's the first thing really kind of coming in that franchise sales and other franchise revenue line item. The second thing -- the second component is a little bit more of a tempered outlook on broker fee. And so again, a little bit more on the variable side. And then I think the third component, as we think about it, is really more of a near-term impact kind of in the back half of this year is something that's impacting us related to Aspire. So Aspire has really been a fantastic, we've seen fantastic results from a business perspective and from an adoption standpoint as it really accelerated recruiting. As Erik said, April and when we launched it in April, May and June were the best months of recruiting we've seen in the U.S. But from a revenue perspective, near term, it's going to take a little while for us to see the revenue contribution. At scale, we think that the revenue per agent is on par or even a little bit better than what we see today. But on a near-term basis in the back half of the year, there's a little bit of pressure as those things ramp up. So it's really all 3 of those things. It's just causing a little bit of pressure on the top line, and that's what's rolling through to the bottom line that's contributed to that change.
Thomas Patrick McJoynt-Griffith:
Got it. Thanks for walking through on those pieces. And then also on the guidance front, it was good to see the agent count guide for the full year get raised that range. When you break apart sort of what's changed directionally since we got the guidance about 3 months ago between the different geographies of U.S., Canada and then the international side, which sort of could you rank order which of those geographies was most incremental toward that change in the agent count?
Karri R. Callahan:
Yes. So I think we continue to see the global footprint and the international expansion as a key competitive advantage. We pointed not only to the agent count expansion, but what we're doing from a value delivery perspective with respect to our MAX referral program and really leveraging the power of the global footprint. And the strength that we've seen in our international agent count is really kind of probably the biggest driver to the guidance range like agent count. However, I really do want to stress the importance and the momentum of what we're seeing in the U.S. And as Erik mentioned in the scripted remarks, exciting announcement this morning with respect to a large-scale conversion in Hawaii, bringing some very high-quality productive agents and a really strong operator into the network. And the pipeline that we have new leaders, both in the U.S. and Canada are building is exciting as well.
Operator:
Your next question comes from Nick McAndrew with Zelman.
Nick McAndrew:
Maybe just to start, it's really encouraging to see all the progress with Aspire. And now that it's been live for about a full quarter, I'm just wondering, has your perspective evolved on which types of agents the program is resonating with? And are you able to share any just updated feedback from franchisees on how they're utilizing the program? Is it something that they're actively embracing as a core part of their recruiting strategy? Or is it still kind of more of a complementary tool at this point? Just curious.
W. Erik Carlson:
Yes. This is Erik. I think the comments and our thoughts on Aspire continue to hold true, right? So we're seeing really positive adoption. Almost 2/3 of the brokerage that are eligible are participating in the program. Folks that are participating in the program are seeing higher recruitment rates over those that are not year-over-year, which is encouraging. I think the agent mix, although Aspire comes with a technology component to help folks understand how to use a CRM and start to nurture leads and get invested in the platform that we deploy, it also comes with a large educational component to make sure that we can help them to be productive sooner rather than later. And that helps with onboarding from a brokerage perspective also. And so we are seeing agents that are younger in tenure entering the program. We're also seeing some agents that are using it to transfer a book of business. So it's another tool kind of in the tool belt that a broker can use in order to attract new unlicensed agents, new lower tenured licensed agents that need an additional boost from a great brand and a great onboarding program. And then also it can help with obviously transferring a book of business with more mature, more productive agents that also want to be a part of our great brand. So we're seeing kind of all those components, Nick. And as you can imagine, the middle one is probably the biggest driver, and it's really helping us to bring kind of the next generation of agents to RE/MAX.
Nick McAndrew:
Yes, that makes a lot of sense. And I guess following up off of that, you've launched several agent-facing tools over the last few quarters, whether it's obviously Aspire, lead concierge, MaxRefer. I'm just curious, do you have any visibility into how many agents are actively using maybe just 1, 2, 3 or more tools? Because I'm trying to wonder if you're seeing a higher level of stickiness when agents are fully integrated with all of the tools in the toolkit at your disposal versus an agent that maybe isn't fully ingrained yet?
W. Erik Carlson:
Yes. I think that's a great question regarding kind of retention and engagement. I think it's a little too early to tell to quite answer the tool on like the multiple tool engagement versus kind of single tool. Obviously, it's something we're laser-focused on based on especially on my prior experience. However, we are seeing good adoption on the tools that we have deployed. So folks are excited about our global referral platform and MAXEngage. We're seeing referrals flow through there. We're seeing closed deals flow through there. Lead concierge, we're seeing great conversion from an upper funnel to mid-funnel to lower funnel. We've got really nice adoption from a lot of agents who have to opt into the program. And if you recall on lead concierge, it was not only about delivering kind of an agent, a curated warmed lead, so to speak, but also really improving the consumer experience for either a buyer or a seller. And so we're continuing to make improvements in that program. And we've got a variety of other things that we've launched since R4. Our Marketing as a Service is in beta right now, and we'll go live here in the next couple of weeks, and we're seeing good adoption and good performance from a marketing perspective for agents. So we're really excited about some of the new things on how we've leaned into the network to help agents by improving the value proposition. We're all about just helping them win listings, do it in less time and make a little more money. And then obviously, that transfers to improved brokerage profitability. So the building blocks are in place. We're seeing good adoption. Now it's time to move into the execution phase.
Operator:
That concludes our question-and-answer session. And I will now turn the call back over to Joe Schwartz for closing remarks.
Unidentified Company Representative:
Thank you, operator, and thank you all for joining the call today.
Operator:
Ladies and gentlemen, this concludes today's call. Thank you all for joining. You may now disconnect.

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