GPRO (2025 - Q2)

Release Date: Aug 11, 2025

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Stock Data provided by Financial Modeling Prep

Current Financial Performance

GoPro Q2 2025 Financial Highlights

$153 million
Revenue
36%
Gross Margin
-$6 million
Adjusted EBITDA
-$0.08
Non-GAAP EPS

Key Financial Metrics

Operating Expenses

$63 million
32%

Subscription & Service Revenue

$26 million

Sell-through Units

500,000 units

Revenue by Channel Q2 2025

Retail
73.0%
GoPro.com (Subscription & Service)
27.0%

Period Comparison Analysis

Revenue

$153 million
Current
Previous:$186 million
17.7% YoY

Gross Margin

36%
Current
Previous:30.7%
17.3% YoY

Non-GAAP EPS Loss

-$0.08
Current
Previous:-$0.24
66.7% YoY

Adjusted EBITDA

-$6 million
Current
Previous:-$33 million
81.8% YoY

Operating Expenses

$63 million
Current
Previous:$93 million
32.3% YoY

Sell-through Units

500,000 units
Current
Previous:600,000 units
16.7% YoY

Subscription & Service Revenue

$26 million
Current
Previous:$26 million

Revenue

$153 million
Current
Previous:$134 million
14.2% QoQ

Gross Margin

36%
Current
Previous:32.3%
11.5% QoQ

Non-GAAP EPS Loss

-$0.08
Current
Previous:-$0.12
33.3% QoQ

Adjusted EBITDA

-$6 million
Current
Previous:-$16 million
62.5% YoY

Inventory

$84 million
Current
Previous:$96 million
12.5% YoY

Inventory

$84 million
Current
Previous:$96 million
12.5% QoQ

Earnings Performance & Analysis

Q2 2025 Revenue vs Guidance

Actual:$153 million
Estimate:$145 million
BEAT

Non-GAAP Net Loss Per Share

-$0.08

GAAP Net Loss Per Share

-$0.10

Cash Flow from Operations

$9 million
800%

Financial Guidance & Outlook

Q3 2025 Revenue Guidance

$160 million ± $10 million

Q3 2025 Gross Margin Guidance

35.5%

Q3 2025 Operating Expenses Guidance

$60 million ± $1 million

Q3 2025 Non-GAAP EPS Guidance

-$0.04

H2 2025 Revenue Guidance

$390 million ± $20 million

H2 2025 Adjusted EBITDA Guidance

$20 million

2025 Operating Expenses Guidance

$240M - $250M

2025 Ending Subscribers

2.4 million

2025 Ending Cash Position

$80 million + $50 million ABL

Surprises

Revenue Above Guidance Midpoint

6%

$153 million

In the second quarter, revenue was $153 million or 6% higher than the midpoint of our guidance of $145 million.

Gross Margin Improvement

530 basis points

36%

Gross margin improved to 36% compared to 30.7% in Q2 2024.

Operating Expense Reduction

32% decrease

Non-GAAP operating expenses were $63 million, a 32% reduction year-over-year.

Adjusted EBITDA Improvement

83% improvement

Adjusted EBITDA improved 83% or $28 million year-over-year to negative $6 million in Q2 2025.

Subscription Attach Rate Increase

56%

Subscription attach rate from cameras sold across all channels was 56% compared to 45% in Q2 2024, a 24% improvement.

Impact Quotes

In Q2, we reached the high end of our revenue guidance, delivered compelling new hardware and software products and are on track to launch exciting new products in the second half of the year.

Gross margin improved to 36% compared to 30.7% in Q2 2024, primarily due to less price discounting and increased subscription revenue.

Our subscription attach rate from cameras sold across all channels was 56% compared to 45% in Q2 2024, a 24% improvement.

Adjusted EBITDA improved 83% year-over-year to negative $6 million in Q2 2025.

We are excited to participate in the demand for authentic real-world video to train AI models while growing a new diversified revenue stream for GoPro.

We expect to offset approximately 50% of the full tariff impact by modest product price moves we have already made of less than 5% globally.

We believe GoPro is poised to return to revenue growth and deliver meaningful adjusted EBITDA in the second half of 2025 and into 2026.

Cash flow from operations was $9 million, an improvement of $8 million year-over-year.

Notable Topics Discussed

  • GoPro announced a new opt-in program allowing U.S. subscribers to monetize their cloud-based videos by licensing them to AI companies.
  • Subscribers can earn 50% of the license revenue, creating a new diversified revenue stream for GoPro.
  • The company's video content library exceeds 450 petabytes, representing over 13 million hours of footage, valuable for AI training.
  • Industry analysts project the AI data licensing market for video content to reach $1.3 billion in 2025 with a 20% CAGR.
  • This initiative positions GoPro as a key player in the AI training data ecosystem, leveraging user-generated content.
  • Management emphasized this program as a strategic move to grow revenue and diversify income sources beyond hardware sales.
  • A U.S. ITC Administrative Law Judge issued an initial determination that Insta360 infringed GoPro's HERO camera design patent.
  • The ruling recommends a cease and desist order and barring further importation of infringing products, with a final decision expected by November 10, 2025.
  • GoPro's patent claims on HyperSmooth stabilization were validated, strengthening its IP position.
  • The ongoing case could lead to exclusion orders effective in January 2026, impacting competitors' market access.
  • This legal development underscores GoPro's active efforts to defend its intellectual property in a competitive landscape.
  • Management views this as a significant step in protecting GoPro's industry-leading innovations and market share.
  • GoPro announced the addition of three seasoned executives to its Board of Directors in Q2 2025.
  • New board members include Mick Lopez, Emily Culp, and Mike Dennison, bringing expertise from diverse industries like tech, marketing, and manufacturing.
  • The refresh aims to leverage their insights to grow total addressable market (TAM), revenue, and profitability.
  • Management believes their industry experience will be instrumental in executing GoPro's growth strategies.
  • This move reflects a strategic focus on strengthening governance and aligning leadership with future growth opportunities.
  • The new directors' backgrounds in strategic governance, brand strategy, and product innovation are seen as valuable assets.
  • GoPro identified the low light camera segment, estimated at 2 to 2.5 million units annually, as a significant new market opportunity.
  • The company currently does not participate in this market but plans to leverage its brand and technology for entry.
  • Management sees this segment as complementary to its existing action and 360 camera markets.
  • Participation in low light cameras could open a new revenue stream and expand GoPro's product ecosystem.
  • The company is exploring product development and strategic positioning to capture share in this niche.
  • This move indicates a strategic shift towards diversifying product offerings into emerging high-growth categories.
  • GoPro's last Max camera was launched in 2019, with market share eroding due to competition and lack of refresh.
  • The upcoming Max 2 360 camera is a key milestone aimed at regaining share in the fast-growing 360 camera segment.
  • The market for 360 cameras has expanded from a few hundred thousand units to approximately 2 million units annually.
  • GoPro estimates its previous Max camera held 80-90% share before the refresh delay.
  • The Max 2 launch is expected to re-establish GoPro's leadership in the 360 camera market.
  • Management highlighted the large growth potential in this segment as a core strategic focus.
  • GoPro launched the HERO13 Black Ultra Wide Edition, bundled with an ultra-wide lens mod for immersive perspectives.
  • A limited-edition Forest Green colorway was introduced to appeal to outdoor enthusiasts.
  • These product launches aim to enhance user experience and differentiate GoPro in a competitive market.
  • The Ultra Wide Edition simplifies capturing low distortion, wide-angle shots, targeting adventure users.
  • Management emphasized product innovation as a key driver for future unit and revenue growth.
  • The new hardware complements software enhancements like new editing tools, creating a comprehensive ecosystem.
  • GoPro added new 360 editing tools, MotionFrame and POV, to its app, enhancing content creation capabilities.
  • Subscription attach rate increased from 45% in Q2 2024 to 56% in Q2 2025, a 24% improvement.
  • Aggregate retention has been above 67% for seven consecutive quarters, indicating strong user engagement.
  • Management expects ongoing software improvements and new product launches to resume subscriber growth in 2026.
  • The company is exploring monetization of user content through AI licensing, creating a new revenue stream.
  • These initiatives aim to strengthen the value proposition for subscribers and drive recurring revenue.
  • The company reduced operating expenses by 32% year-over-year, reflecting disciplined cost control.
  • Tariff costs increased from $8 million to approximately $18 million in 2025, impacting margins.
  • Management plans to offset about 50% of tariff impact through modest price increases and supply chain diversification.
  • Efforts are underway to produce certain products in the U.S. to reduce reliance on China.
  • GoPro aims to further reduce inventory and expand outside China to mitigate geopolitical risks.
  • Cost management and supply chain strategies are central to restoring profitability in the coming quarters.
  • GoPro remains the U.S. market leader in the estimated 3 million unit global action camera category.
  • The company is developing tech-enabled motorcycle helmets in partnership with AGV, targeting a $3 billion SAM.
  • This innovation aims to improve safety and performance for motorcyclists, opening a new product category.
  • Management sees this as a significant business opportunity with high growth potential.
  • The helmet project is on track, with expected product launches in the near future.
  • Expanding into new categories like motorcycle helmets demonstrates GoPro's strategic diversification.
  • GoPro expects to return to revenue growth and deliver positive adjusted EBITDA starting in Q4 2025.
  • The second half of 2025 is projected to generate approximately $390 million in revenue, with a $20 million adjusted EBITDA.
  • The company anticipates a $30 million improvement in EBITDA compared to a prior loss of $9 million in 2024.
  • Management plans to launch two new cameras, including Max 2, to support growth.
  • Cost reductions, new product launches, and supply chain diversification are key drivers of the turnaround.
  • The outlook reflects confidence in executing strategic initiatives despite macroeconomic uncertainties.
  • GoPro plans to launch an expanded suite of hardware and software products in late 2025 and 2026.
  • The product pipeline includes the Max 2 360 camera and new low light cameras.
  • Management believes these launches will enable the company to grow into new markets and restore growth.
  • The focus is on expanding TAM and entering high-growth categories like 360 and low light.
  • The company aims to achieve revenue and profitability growth starting in Q4 2025.
  • Strategic product innovation is central to GoPro's long-term growth plan.

Key Insights:

  • Adjusted EBITDA for H2 2025 is projected at positive $20 million versus a prior year loss of $9 million.
  • Expect to end 2025 with 2.4 million subscribers and strong liquidity with $80 million cash and $50 million available under ABL facility.
  • Expect to offset approximately half of $18 million tariff impact with modest price increases and supply chain diversification.
  • For H2 2025, revenue is expected around $390 million ± $20 million.
  • Operating expenses for full year 2025 expected between $240 million and $250 million, down over 30% year-over-year.
  • Plan to launch two new cameras including Max 2 360 camera in H2 2025.
  • Q3 2025 gross margin expected at 35.5%, flat year-over-year.
  • Q3 2025 revenue guidance is $160 million ± $10 million, down 38% year-over-year.
  • Announced opt-in AI data licensing program for U.S. subscribers to monetize cloud video content.
  • Introduced new 360 editing tools MotionFrame and POV in GoPro App.
  • Launched HERO13 Black Ultra Wide Edition and limited-edition Forest Green colorway in Q2.
  • Ongoing focus on reducing operating expenses, supply chain diversification, and product cost reductions.
  • Partnership with AGV on tech-enabled motorcycle helmet development progressing on track.
  • Raised $50 million in debt financing to strengthen balance sheet ahead of $94 million convertible debt repayment.
  • Refreshed Board of Directors with three new executives bringing diverse expertise.
  • Board refresh expected to support growth in TAM, revenue, and profitability.
  • CEO Nicholas Woodman emphasized stable demand despite economic uncertainty and tariffs.
  • Expect to resume revenue growth and deliver meaningful adjusted EBITDA in H2 2025 and into 2026.
  • Focus on building solutions aligned with customer needs, targeting both casual and pro consumers.
  • Management confident in new product launches driving unit and revenue growth starting Q4 2025.
  • Management highlighted the importance of efficiency and operational discipline in improving margins.
  • Consumer spending intentions are stable but consumers are choosier; GoPro products remain important tools for various user segments.
  • Excitement about entering new growth markets including premium low-light cameras and motorcycle helmets.
  • GoPro held 80-90% share in 360 camera market with original Max; market has grown to 1.5-2 million units annually.
  • Max 2 refresh is critical to regain share in the growing 360 camera segment.
  • Sell-through for Q2 aligned with projections; demand tracking as expected.
  • Tariffs are a margin headwind but managed with modest price increases.
  • Aggregate subscriber retention above 67% for seven consecutive quarters.
  • AI data licensing market for photo and video content expected to reach $1.3 billion in 2025 with 20% CAGR.
  • GoPro's subscriber attach rate improved to 56% from 45% year-over-year.
  • Inventory reduction efforts continue with expected further $10 million decrease in Q3 2025.
  • ITC initial determination found competitor Insta360 infringed GoPro patents; final ruling expected by November 10, 2025.
  • Potential exclusion orders against infringing products could take effect January 2026.
  • Non-GAAP tax expense expected to be $2.9 million for 2025 with low cash tax payments.
  • Price increases globally have been less than 5% to offset tariffs.
  • Q2 2025 ASP increased 16% year-over-year to $374.
  • Shares outstanding expected to increase from 159 million in Q3 to 171 million in Q4 2025.
  • Subscription and service revenue remained flat at $26 million year-over-year.
  • Tariff impact expected to rise to $18 million in 2025 from $8 million in 2024.
Complete Transcript:
GPRO:2025 - Q2
Operator:
Good afternoon. Thank you for attending the GoPro Second Quarter 2025 Earnings Call. My name is Cameron, and I'll be your moderator for today. [Operator Instructions] And I would now like to pass the conference over to your host, Robin Stoecker, Director of Corporate Communications. You may proceed. Robin St
Robin Stoecker:
Thank you, Cameron. Good afternoon, and welcome to GoPro's Second Quarter 2025 Earnings Conference Call. With me today are GoPro's CEO, Nicholas Woodman; and CFO and COO, Brian McGee. Today's agenda will include brief commentary from Nick and Brian, followed by Q&A. For detailed information about our second quarter as well as outlook, please read our Q2 earnings press release and management commentary we posted to the Investor Relations section of GoPro's website. Before I pass the call to Nick, I'd like to remind everybody that our remarks today may include forward-looking statements. Forward-looking statements and all other statements that are not historical facts are not guarantees of future performance and are subject to a number of risks and uncertainties, which may cause actual results to differ materially. Additionally, any forward-looking statements made today are based on assumptions as of today. This means that results could change at any time, and we do not undertake any obligation to update these statements as a result of new information or future events. To better understand the risks and uncertainties that could cause actual results to differ from our commentary, we refer you to our most recent annual report on Form 10-K for the year ended December 31, 2024, which is on file with the Securities and Exchange Commission and other reports that we may file from time to time with the SEC. Today, we may discuss gross margin, operating expense, net profit and loss, adjusted EBITDA as well as basic and diluted net profit and loss per share in accordance with GAAP and on a non-GAAP basis. A reconciliation of GAAP to non-GAAP operating expenses can be found in the press release that was issued this afternoon, which is posted on the Investor Relations section of our website. Unless otherwise noted, all income statement-related numbers that are discussed in the management commentary and remarks made today other than revenue are non-GAAP. Now I'll turn the call over to GoPro's Founder and CEO, Nicholas Woodman.
Nicholas D. Woodman:
Thanks, Robin, and thanks, everybody, for joining us today. As Robin mentioned, Brian and I will share brief remarks before going into Q&A, and I want to encourage all on the call to read the detailed management commentary we posted on our Investor Relations website. In Q2, we reached the high end of our revenue guidance, delivered compelling new hardware and software products and are on track to launch exciting new products in the second half of the year. Our ongoing focus on efficiency drove operating expenses down 32% year-over-year, achieving our highest gross margin since Q3 2022. In addition, we refreshed our Board of Directors and executed a capital raise. GoPro continues to hit its marks. Last week, we announced that GoPro raised $50 million in debt financing to bolster our balance sheet as we prepare to repay approximately $94 million in convertible debt due this November. Our priorities for the balance of 2025 and into 2026 continue to be managing operating expenses, protecting our IP and launching new products, which we believe will return GoPro to both unit and revenue growth and improved profitability starting in the fourth quarter of this year. Turning to product highlights. During the second quarter, we launched HERO13 Black Ultra Wide Edition, a special edition of our flagship HERO13 Black camera bundled inbox with our ultra-wide lens mod pre-installed on the camera, making it simple to capture low distortion, incredibly wide-angle 177-degree perspectives that make you feel like you're fully immersed in the moment. We also introduced a limited-edition Forest Green colorway of HERO13 Black, oering a bold, nature-inspired aesthetic designed to appeal to outdoor enthusiasts. On the software front, we added new easy and powerful 360 editing tools to the GoPro App, including MotionFrame and POV. MotionFrame makes it simple to reframe your 360 content into easy-to-share clips by using your phone to look around and reframe what part of your 360 video or photo you want to share. And POV is a fast and simple way to create immersive see what I saw POV videos from your 360 content. These new tools add to the growing 360 editing experience in the GoPro App and lay the groundwork for the upcoming launch of our Max 2 360 camera. Our software ecosystem continues to create value for our users, particularly for our subscribers. Our subscription attach rate from cameras sold across all channels was 56% compared to 45% in Q2 2024, a 24% improvement. Aggregate retention has been above 67% for the past 7 quarters. We believe ongoing software enhancements, coupled with increased camera sales from the launch of new products later this year and in 2026, will resume subscriber growth in 2026. And on July 30, 2025, we announced a new opt-in program that enables U.S. subscribers to monetize their GoPro cloud-based video content by making it available to help train AI models. GoPro subscribers can opt in to make their user-generated content available for GoPro to license to leading technology companies seeking diverse real-world footage to enhance the performance and accuracy of their AI models. GoPro subscribers will earn 50% of the license revenue that GoPro expects to generate on their behalf. The GoPro subscriber community's vast data lake contains more than 450 petabytes of cloud-based high-quality video content, which translates into more than 13 million hours of video. This vast trove of video content represents a valuable opportunity for AI developers to train their models with a rich and varied data set across a wide range of experiences and environments. We are excited to participate in the demand for authentic real-world video to train AI models while growing a new diversified revenue stream for GoPro. Industry analysts expect the AI data licensing market for photo and video content to reach $1.3 billion in 2025 with a projected 20% CAGR. And now an update on our IP projection efforts. On July 10, 2025, the United States Administrative Law Judge, ALJ with the International Trade Commission, or ITC, issued an initial determination that one of our China-based competitors, Insta360, violated federal law by importing and selling products that infringe a patent covering GoPro's iconic HERO camera design in the United States. We are pleased with the ALJ's recommendation that the commission issue both a cease and desist order against further infringing acts and an inclusion order barring further importation of Insta360's infringing products. We are also pleased with the initial determinations validation of multiple patent claims covering GoPro's industry-leading HyperSmooth video stabilization. The case is ongoing. And the next phase is a review by the commission where we believe we have the opportunity to gain further rulings in GoPro's favor. The commission is expected to issue its final determination on all of GoPro's infringement claims on or before November 10, 2025, and any resulting exclusion orders would go into effect in January 2026, subject to presidential review. And in Q2, we refreshed our Board of Directors with the addition of 3 seasoned executives. Mick Lopez brings decades of strategic and financial governance expertise from leadership roles at Vista Outdoors, L3Harris, IBM and Cisco Systems. Emily Culp is the Chief Brand and Strategy Officer of BodyHealth and adds value expertise in omnichannel marketing and consumer brand strategy, and Mike Dennison is CEO of FOX Factory Holding Corp, and brings a deep understanding of global manufacturing and product innovation to GoPro's Board. We believe their diverse industry experience and insights will be instrumental to GoPro's efforts to grow our TAM, revenue and profitability going forward. We believe GoPro is poised to return to revenue growth and deliver meaningful adjusted EBITDA in the second half of 2025 and into 2026, while expanding our TAM by participating in key growth categories. GoPro remains the U.S. market leader in the estimated global 3 million unit action camera category. New growth areas include the 360 camera segment, which we estimate to be nearly 2 million units annually. We're excited to regain share in this 360 market with the launch of our Max 2 360 camera later this year. Additionally, the low light capable camera segment estimated at $2 million to $2.5 million units annually represents a significant opportunity for GoPro as we do not currently participate in that market. And GoPro's tech-enabled motorcycle helmet development in partnership with AGV remains on track. We expect to bring meaningful innovation, improved safety and performance to the world of motorcycling, which we believe represents a meaningful business opportunity for GoPro with a SAM of approximately $3 billion. To summarize, we are excited to launch an expanded diversified suite of hardware and software products in the second half of 2025 and throughout 2026, which we believe will enable GoPro to grow into markets that we're not participating in today. We expect to resume revenue growth in the fourth quarter and expect second half adjusted EBITDA to be approximately $20 million compared to a prior year period loss of $9 million, a nearly $30 million improvement. GoPro's teams are focused and highly motivated to realize the exciting opportunities that lie ahead. Now I'll turn the call over to Brian McGee.
Brian T. McGee:
Thanks, Nick. In the second quarter, revenue was $153 million or 6% higher than the midpoint of our guidance of $145 million. Gross margin improved to 36% compared to 30.7% in Q2 2024. Non-GAAP operating expenses were $63 million, a 32% reduction year- over-year. Adjusted EBITDA improved 83% or $28 million year-over-year to negative $6 million in Q2 2025 and non-GAAP EPS net loss per share improved from negative $0.24 in Q2 2024 to negative $0.08 in Q2 2025. We continue to have a strong focus on operating expense controls while retaining investments in our product road map. Notable second quarter performance highlights. Revenue from our retail channel was $111 million or 73% of Q2 2025 revenue compared to 74% in the second quarter of 2024. Revenue from our GoPro.com channel, which includes subscription and service revenue was $41 million or 27% of Q2 2025 revenue compared to 26% of the second quarter of 2024. Subscription and service revenue was flat year-over-year at $26 million. Subscription attach rate from cameras sold across all channels was 56% compared to 45% in Q2 2024, a 24% improvement. Q2 2025 ASP was $374, a 16% improvement year-over-year. Gross margin was 36% compared to 30.7% in the prior year quarter. The margin improvement of over 500 basis points was primarily due to less price discounting activity and an increase in subscription and service revenue as a percentage of total revenue, partially offset by tariff costs. Non-GAAP operating expenses were $63 million compared to $93 million in the prior year period, a 32% decrease year-over-year. The year-over-year decrease was primarily driven by a decrease in advertising and marketing-related activities, restructuring actions resulting in reduced employee-related costs and the completion of our newest system on-chip GP3. GAAP and non-GAAP loss per share was $0.10 and $0.08, respectively. Adjusted EBITDA was negative $6 million compared to a negative $33 million in the prior year period. Cash flow from operations was $9 million, an improvement of $8 million year-over- year compared to cash provided by operations of $1 million in the second quarter of 2024. We ended the quarter with inventory of $84 million, a 12% decrease sequentially and a 30% decrease since Q4 2024. Sell-through was approximately 500,000 units compared to 600,000 units in the prior year period. Channel inventory decreased sequentially by approximately 60,000 units, in line with guidance. Our outlook is prefaced by highlighting uncertainty that exists due to volatility and tariff rates, consumer confidence, competition and global economic uncertainty. For the second half, we expect revenue of approximately $390 million, plus or minus $20 million, non-GAAP net income per share of $0.04 positive, plus or minus $0.04 and adjusted EBITDA of positive $20 million compared to a prior year loss of $9 million, a nearly $30 million improvement. We anticipate adjusted EBITDA in Q3 to be breakeven. In addition, we expect to resume revenue growth in the fourth quarter of 2025. All of these expected improvements are due to the actions we took in 2024 to launch new products in the second half of '25, reduce operating expenses, diversify our supply chain and drive product cost reductions, which are partially offset by higher tariffs. Additionally, we are focused on further operational efficiencies to drive down costs and expand our supply chain outside of China. We expect the impact on tariffs on our cameras and accessories in 2025 to be approximately $18 million, up from $8 million in tariff rates due to the increase from 10% to 20%. We expect to offset approximately 50% of the full tariff impact by modest product price moves we have already made of less than 5% globally. We continue to actively manage the balance sheet and expect to further reduce inventory sequentially in Q3 2025 by $10 million to approximately $75 million. For the third quarter of 2025, we expect to deliver revenue of $160 million, plus or minus $10 million, down 38% year-over-year. We estimate Street ASP in the third quarter to be approximately $370, up nearly 26% year-over-year. We expect unit sell-through to be down 25% year-over-year to approximately 500,000 units and channel inventory to be flat sequentially. We expect gross margin in the third quarter to be 35.5% at the midpoint of guidance, flat versus the prior year quarter. We expect third quarter 2025 operating expenses to be $60 million, plus or minus $1 million, a 34% reduction from the prior year quarter due to lower spending on wages from lower headcount, reduced marketing and lower nonrecurring engineering expenses related to the completion of GP3. Non-GAAP tax expense by quarter in 2025 is expected to be $1.5 million in the third quarter and a credit of $1.2 million in the fourth quarter. Non-GAAP tax expense is expected to be $2.9 million for 2025. Cash tax is expected to be between $0.5 million and $1 million in 2025. We expect non-GAAP loss per share for the third quarter of $0.04 at the midpoint of guidance and expect shares outstanding to be approximately 159 million in Q3 and 171 million in Q4. To provide additional color on our expectations for the priorities of the balance of 2025, we expect to introduce 2 new cameras, including our Max 2 360 camera. We expect full year 2025 operating expenses to remain in the range of $240 million to $250 million, down more than $100 million or 30% year-over-year. We expect to offset approximately half of our expected tariff costs with modest price increases and continued supply chain diversification outside of China, while also exploring the production of certain products in the United States. We expect subscription ARPU and subscription cost improvements and end the year with 2.4 million subscribers. We expect our liquidity position to be more than adequate going into 2026 as we expect to end 2025 with approximately $80 million in cash, along with an additional $50 million available under our ABL facility. Our liquidity position ending 2025 reflects the repayment of approximately $94 million in convertible debt that we fully paid off in November '25 from our escrow account. The initiatives we took -- undertook in 2024 to reduce operating expenses and improve gross margins are bearing fruit. We are focused on launching new products in 2025 and 2026 to restore growth and profitability for our business beginning in Q4 2025 and into 2026. With that, operator, we are now ready to take questions.
Operator:
[Operator Instructions] And the first question is from the line of Erik Woodring with Morgan Stanley.
Erik William Richard Woodring:
I have 2, if I may. Maybe just first one to start, Nick. I'd love if we could maybe just take a step back and kind of help us better understand between all the kind of headwinds that you discussed amongst tariffs and uncertainty and competition and whatnot. Can you just maybe help us understand where you believe kind of consumer spending intentions, especially on more discretionary products is kind of tracking? Is it improving? Is it worsening? Is it kind of running in place? And how does that differ by region? What I'm really just trying to get an understanding of is kind of the backdrop that you guys are currently selling into, realizing that there are other challenges like not having a 360 camera on market today, but just isolating the market? And then I have a follow-up, please.
Nicholas D. Woodman:
Yes. Consumers are definitely becoming choosier about where they're spending their money. And fortunately, that aligns with our product ethos, which is build solutions, not things. And so for a lot of our customer base, a GoPro is an important tool, whether they're a professional or aspiring content creator or they're an adventurer or an athlete who uses a GoPro for training or more towards the lighter duty use side of things on the family front, GoPro's importance as a life capture and sharing solution. So we're seeing pretty stable demand, which is good. Tariffs are definitely taking a bite out of gross margin. But as Brian noted, we're managing that pretty well with just modest price increases, and we feel pretty good about maintaining demand going forward, but it certainly is an area of uncertainty. And then as it relates to upcoming product launches, we are optimistic about where our products are going to land competitively and the unit growth and profitability that they'll drive and even more so as we go into 2026, and we continue to build on that product launch momentum, we're feeling really good about the products that we've got slated for the rest of not only 2025, but 2026 as well, where we think we're going to be really hitting the mark with what consumers are looking for from the casual consumer who may be more pinched economically speaking, but definitely landing a bull's eye, we think, with the more premium and pro-minded consumer that's going to be very excited, we believe, about the products that we have on tap for them. So it's a mixed bag, Erik. But overall, we're feeling pretty good about how GoPro is positioned going forward.
Brian T. McGee:
Erik, I'd add on that, that our sell-through for the quarter is actually trending to what our projections are. So Nick might have alluded to that, but the demand side of the business is tracking for the quarter.
Erik William Richard Woodring:
Okay. Okay. That's super helpful, guys. And then my follow-up, I wanted to ask about the Max camera market, the 360 market. The last Max camera you guys launched was 2019. I realize, obviously, you can't really find one today because you're coming out with the Max 2. If we look back over, whatever, call it, the last 5 years, what was GoPro's share in that 360 market? And how has this market changed in the last few years, whether that's technology or price points or more competition or less competition? I'd just love to know each of those.
Brian T. McGee:
Yes. Erik, when we launched Max back -- I think, '19-ish, obviously, we had the bulk of the share and the bulk, meaning 80%, 90% arguably of that market. And we didn't refresh it. We're late in refreshing. And in that time period, we've had competition actually come into that market. And Max eroded over time. As you know, we launched it a little bit. I think we even took 10% share back in the North American market by relaunching it. So that was good. But the Max 2 refresh is an important milestone for the company to get us back into the market. And we've seen that market grow from a few hundred thousand units a year to 1.5 million, 2 million units now estimated. So there's definitely a large opportunity for the company to participate in a very fast-growing market with the refresh of our product.
Nicholas D. Woodman:
Erik, I would just add to recount what we mentioned in our prepared remarks is that there are other growth areas as well that we're going to be targeting that we're very excited about markets we don't participate in today. One of them is the more premium low- light camera category, which is estimated now to be more than 2 million units. And GoPro's brand and technology is primed for us to participate in that market in a meaningful way. That's another very exciting growth opportunity that we're looking forward in the nearer term.
Operator:
And that was our last question. I would now like to pass the conference back over to management for any closing remarks.
Nicholas D. Woodman:
Thank you, operator, and thank you, everyone, for joining today's call. To summarize, we're excited for the second half of 2025 and into 2026 as we intend to bolster our position in existing markets and enter new markets with the launch of new products, which we believe will combine to enable GoPro to resume revenue and profit growth beginning in Q4 of 2025. We look forward to addressing investors during our fireside chat at the Oppenheimer Investor Conference tomorrow at 2:05 p.m. Eastern Time, which will be webcast and available on our Investor Relations website. Thank you very much, everyone. This is team GoPro signing off.
Operator:
That concludes today's call. Thank you for your participation, and enjoy the rest of your day.

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